Wednesday, August 26, 2020

Emotional and Behavioral disorders Essay Example | Topics and Well Written Essays - 250 words

Passionate and Behavioral disarranges - Essay Example me of the regular EBD conditions incorporate full of feeling issue, nervousness issue, schizophrenia, direct and consideration issue, and modification issue (Lehr, 2005). When all is said in done for the administration of understudies with EBD in a study hall setting may not so much be viable (Keller, 2002). The methodologies that are picked ought to be proof based and demonstrated through exact writing. The degree of help gave to the understudies ought to be grouped into 3 levels, in particular, essential, auxiliary and tertiary avoidance. At the essential level, issues are kept from creating, and as a rule all the understudies are focused through showing suitable conduct. Auxiliary counteraction incorporates diminishing the seriousness of the issues and bringing down the dangers that might be available to the understudies. At the tertiary level, built up issues are surveyed and proper mediations are executed. In addition, the seriousness and term of the negative results are diminished utilizing different measures (Lehr, 2005). Youngsters with EBD may require situation for probably some term of time in uncommon study halls that give an organized domain to improvement. The results in such a situation are progressively controlled and unsurprising. Understudies in such a program would be compensated for proper conduct (Hewett, 2002). The instructor would continually evaluate the requirements of the study hall and exhibit deliberate educating through a few modes including conversation, introduction, displaying, and so on. Conduct changes might be required however conduct treatments, for example, uplifting feedback, contracting, and so forth. Strong treatments as music, craftsmanship and exercise treatments might be expected to expand a self-understanding and confidence of the youngster (Council for Exceptional Children, 2011). One of the key components in overseeing pressure that might be required by instructors showing youngsters with EBD is mindfulness. Through mindfulness, the instructor is better ready to comprehend the

Saturday, August 22, 2020

Challenges in Hrm Free Essays

string(158) likewise endeavors to improve the limit of people for basic re? ectivity by perceiving that singular personality and development are vital to learning. Studies in C ontinuing Education, V ol. 23, N o. 1, 2001 Challenges in Human Resource Development Practitioner Preparation ROBYN JOHNSTON University of Technology, Sydney This article depicts a portion of the difficulties that defy originators of projects which get ready or upskill Human Resource Development (HRD) experts. We will compose a custom article test on Difficulties in Hrm or on the other hand any comparable point just for you Request Now It surfaces differing points of view of human asset improvement and a portion of the issues that go up against associations in the post-mechanical economy which have suggestions for HRD practice. It additionally surfaces a few strains and territories of assembly that can be found in ongoing examinations which have researched the job of HRD professionals. The  ® nal segment suggests some considerable territories that ought to be tended to inside HRD readiness programs which are intended to prepare students for training in the current authoritative setting. Unique Introduction Organizational learning and expertise development activities are progressively being viewed as adding to the accomplishment of hierarchical intensity in the contemporary economy. Accordingly, the improvement of representatives has become a progressively noticeable hierarchical practice. Since Human Resource Development (HRD) professionals are fundamentally answerable for representative advancement there is a requirement for them to turn out to be all the more exceptionally talented to guarantee that their training meets the changing needs of associations. Formal instructive projects in the act of HRD give a method of helping experts to secure the aptitudes they currently requirement for compelling practice. The plan of such projects, in any case, is tricky given the rising and cross-disciplinary nature of the  ® eld. This paper surfaces a portion of the difficulties related with program plan for the advancement of HRD professionals, drawing from conversations in, and proâ ® ling research from, the HRD writing. The  ® nal segment of the paper proposes a few key territories that should be tended to in preliminary projects for HRD experts. Some Deâ ® nitions In concentrating on the improvement challenges for such a word related gathering, this paper is utilizing ? Human Resource Developer? as an umbrella term to include those professionals whose work inside associations is concerned basically with improving execution through encouraging learning in people, gatherings or the association all the more by and large. While the decent variety of training in the  ® eld is acknowlISSN 0158-037X print; 1470-126X on the web/01/010037-17 O DOI: 10. 1080/01580370120043231 2001 Taylor Francis Ltd 38 R. Johnston dged, for the motivations behind this paper those working in associations with positional names including endeavor mentor, preparing ofâ ® cer, coach and engineer, learning planner or specialist, execution designer, hierarchical engineer and staff improvement ofâ ® cer are being crumpled into one word related classification. These marks have been or are being utilized in associations and in the writing to assign those w hose essential work is to improve execution in hierarchical settings through cultivating learning (Mulder, 1992). The paper additionally utilizes the term Human Resource Development as an umbrella term to depict crafted by such professionals. It along these lines considers HRD practice as including conventional types of preparing just as different types of representative or hierarchical turn of events. Challenge 1: what is driving HRD practice? A significant test standing up to architects of projects for HRD professionals is figuring out what is driving HRD in hierarchical settings. Absolutely those expounding on the  ® eld in the two diaries and HRD technique writings give various contending points of view about this inquiry (Kuchinke, 1998; Barrie Pace, 1997; Garavan et al. , 1995; Chalofsky, 1992; Watkins, 1989). A short rundown of a portion of the contrasting points of view follows. HRD is Primarily About Meeting Business Needs Through Learning There is a group of writing that contends that HRD is  ® rst and premier about improving execution through learning-based procedures to accomplish business objectives. This point of view, supported by human capital and vital human asset hypotheses, guarantees that the genuine estimation of HRD practice ought to be estimated as far as its commitment to associations rather than the estimation of learning for the individual (Kuchinke, 1998; Stace Dunphy, 1996; Torroco Swanson, 1995). It underscores that HRD movement should give quantifiable worth added results that are adjusted to the crucial, objectives and business arranging procedures of associations. It likewise contends that HRD practice is proactive and in this way about foreseeing up and coming business needs and molding the organisation’s future through alternate courses of action that  ® rms can convey when circumstances warrant (Kuchinke, 1998; Martocchio Baldwin, 1997; Garavan et al. , 1995). Such a future direction implies, that HRD practice ought to be tied in with improving the ? exibility and flexibility of workforces and specialty units and hence should work in close relationship with other authoritative or business frameworks, and once in a while clients or providers, to help accomplish business objectives. A business-arranged point of view of HRD would recommend that HRD planning projects should forefront learning exercises that expansion learners’ understandings of the working and heading of their associations and the weights these associations face. Such projects should construct learners’ abilities to analyze quick and future hierarchical expertise level needs. They ought to likewise furnish students with a comprehension of a scope of techniques for accomplishing and communi-Challenges in HRD Practitioner Preparation 39 cating quantifiable and straightforward results regarding execution enhancements that are esteemed by associations. HRD is About Fostering Individual Employee Growth and Development Through Learning A contending point of view of HRD is that it is fundamentally about helping people working in associations learn and develop. Despite the fact that there is banter between those contending that improvement practice ought to be driven by an instrumental competencebased approach and those contending for a progressively comprehensive humanistic way to deal with representative turn of events, advocates from the two camps place that the significant worry of HRD is that of helping people and gatherings learn through proper preparing or some other arranged procedure (Barrie Pace, 1997; Watkins, 1989). As an outcome, the association will beneâ ® t, however this is auxiliary, as the fundamental concern is consistently for the individuals occupied with the learning. This point of view of HRD contends that learning is the instrument for enabling people by outfitting them with aptitudes and information required for mechanical and word related change. In the event that training is driven by a humanistic direction, it frequently includes students arranging their own turn of events. It likewise endeavors to upgrade the limit of people for basic re? ectivity by perceiving that singular personality and development are essential to learning. You read Difficulties in Hrm in classification Article models On the other hand, when aptitude arrangement and learning is driven by an increasingly instrumental methodology and dependent on industry-or endeavor based competency guidelines, universal instructional courses and hands on training and appraisal of abilities are normal. This accentuation on the requirement for singular worker development through learning is continued by late hierarchical writing, which contends that people should assume more noteworthy liability for their own progressing improvement and profession the board. Such writing recommends that people can no longer anticipate that their bosses should assume sole liability for guaranteeing representative vocation improvement given that contemporary work is regularly venture based and along these lines less perpetual. In this situation, people need to make open doors for their own development and improvement and henceforth should look for singular taking in and development openings from HRD exercises (Arnold, 1997; Wilson Barnacoat, 1995; Handy, 1995). This viewpoint of HRD would propose readiness programs for HRD experts ought to give students sound understandings of the standards of grown-up improvement and learning and with abilities to plan advancement approaches which upgrade singular learning and improvement. HRD is About Fostering the Development of a Learning Organization This third point of view is found in both administration and HRD writing, and is every now and again connected with superior associations that are using new working works on including the utilization of increasingly complex creation innovation, progressively participative ways to deal with dynamic, group working structures and more ? exible utilization of work. It is additionally a point of view of HRD practice regularly found in associations experiencing signiâ ® cant basic or social change (Marquard 40 R. Johnston Sofo, 1999; Barrie Pace, 1997; Field Ford, 1996; Watkins Marsick, 1992; Jones Hendry, 1992). Such associations every now and again recognize themselves as learning associations or if nothing else show that they are trying to become learning associations. Deâ ® nitions and portrayals of learning associations change. Most deâ ® nitions, be that as it may, propose that such associations have attributes which incorporate the abilities to gather, store and move information which empower them to persistently change themselves thus achieve significant levels of execution and serious situating. These deâ ® nitions and depictions additionally propose that learning associations enable representatives to learn as they work both independently and collectivel

Monday, August 17, 2020

The Punishment of Women in Shakespearian plays

The Punishment of Women in Shakespearian plays Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Academic Discipline: English Course Name: Shakespeare Assignment Subject: The Punishment of Women in Shakespearian plays Academic Level: Undergraduate-fourth year Referencing Style: MLA Word Count: 2,235 A woman’s love is not always what it seems in a Shakespeare play. It often fails to satisfy individuals or to last for any length of time. Traditional representations of nurturing, compassionate, domestic females are abandoned in Titus Andronicus and King Johnâ€"two Shakespeare plays where love is undervalued. Women attempt to survive in these worlds of patriarchy and brutal war by obtaining their own form of power or else they will succumb to traditional expectations of weaker feminine roles. Lavinia and Tamora in Titus Andronicus are women who are frozen by and suffer for their love and loyalty. Tamora transforms from devastated mother to cruel demon void of emotion while Lavinia’s devotion to her father and Bassianus renders her a vulnerable victim. Eleanor and Constance in King John are as ambitious as Tamora and their own tidings of love are equally complicated and insincere. If Shakespeare’s women are ambitious and threatening then they become monsters who lack compassion and the capability to express true love. Innocent women are equally doomed and must unfairly suffer alongside the genuinely malicious females. For these opposing sets of characterized women, love of any kind is not supported or encouraged, for it leads to bloodshed and tears. In Titus Andronicus, initially Tamora has plenty of genuine love, particularly for her children. When Alarbus is taken prisoner by Titus and sentenced to die, Tamora pleads “[a] mother’s tears in passion for her son: / And if thy sons were ever dear to thee, / O, think my son to be as dear to me” (1.1.106-108) but Titus ignores her cries. Tamora hopes to strike a chord with Titus by appealing to his own role as parent. She is ignored and humiliated, forced to give up her son and become a slave to Rome. Her blood now boils with hatred; she is numbed with the desire for revenge and abandons compassion and love as a result. Tamora is focused on ruining the Andronici and is not distracted by human emotions. She is tremendously lucky that Saturninus, the new Emperor of Rome, chooses to marry her. Douglas Green points out “that her captivity is the sign of Titus’ power” (320) so her quick grab at Saturninus ensures her own rise to power to manipulate Titus’s fall. No longer a slave, Tamora promises Saturninus that if he “advance the Queen of Goths, / She will a handmaid be to his desires, A loving nurse, a mother to his youth” (1.1.31-33). She does not intend to spend her time truly loving him; she flatters Saturninus only to manipulate him later, needing only the power which accompanies their union. Manipulation and rhetoric are her impressive skills and Saturninus is easily fooled. He is much easier to convince than Titus, and so she will use her new husband to exact her revenge. Any claim Tamora makes to “love” someone is easily proved false. In the six places where Tamora uses a form of the word ‘love’ her words drip with insincerity. She does not loveâ€"she lusts. Even her adulterous relationship with Aaron is not one of love. He does not hold a special place in her heart, especially considering that she is so quick to marry Saturninus for power. Tamora refers to her lover as her “lovely Aaron” (2.3.10) only to use the same pet name for her husband later as she flatters him: “[m]y gracious lord, my lovely Saturnine, / Lord of my life, commander of my thoughts” (4.4.27-28). She uses Saturninus specifically for his powerful position as Emperor while Aaron’s role is to satisfy her in bed. Saturninus is obviously a pawn for Tamora to use and abuse, and she does not even feel remorse for having her brother-in-law murdered. She has a child with Aaron and abandons it, letting its fate be decided by strangers. Even a mother’s love which she p ossesses in the beginning has tragically disappeared. Tamora is too focused on satisfying all her cravings and is unapologetic for her cold cruelty. Lavinia is an innocent woman who desires love over ambition or powerâ€"the opposite of Tamora. She is an obedient daughter who praises her father: “In peace and honor live Lord Titus long, / My noble lord and father, live in fame!” (1.1.157-158) and Titus returns her love when he thanks Rome for keeping Lavinia “lovingly reserved/ The cordial of mine age to glad my heart” (1.1.165-166). Titus agrees to let Saturninus marry Lavinia to settle the unrest in Rome and unite the two great families and as the “silent pawn” (Green 322) Lavinia reluctantly submits. Saturninus wants “to advance / Thy name and honorable family” (1.1.238-239) and Lavinia must obey her father even if it means sacrificing her happiness with his brother Bassianus. Saturninus initially chooses her to be his wife but, after seeing Tamora he insults Lavinia, promising Tamora that “he comforts you / Can make you greater than the Queen of Goths” (1.1.268-269). If Lavinia shared Tamora’s ambition s he would be bothered by his sudden interest in Tamora, but she has no desire for power. Instead, Lavinia is relieved that Saturninus is taken with another woman, for now she is free to love Bassianus once more. She does not mind that she is leaving an Emperor for a man with less power and authority: love is more important to her than power. In her essay on children in Shakespeare Ann Blake claims that “in the world of Shakespeare’s plays the innocence of living children is constantly felt. They may tease and become tiresome but they never practice that thoughtless cruelty which appears in the imagery of the plays” (294). Although Lavinia is technically a young woman, her role as Titus’ daughter is maintained and she remains his innocent child to the audience. Blake acknowledges that many critics: try to persuade readers to see these young women as in somehow contributing to their own fate through weakness, stubbornness, or pride. Those less willing to lay blame on these victims must acknowledge that even the most virtuous…meet with tension and conflict. (301) Lavinia’s importance as dependent daughter is even more frightening when, despite the power and influence of her family, her innocence is destroyed when she is raped and mutilated. Titus was mercilessness to Tamora and her children in the beginning of the play, unknowingly condemning his own daughter later. Tamora shows no mercy in her revenge: her sons kill Bassianus in front of Lavinia, leaving her vulnerable with no man to defend her. She is a woman who has always been protected; first by her father and then Bassianus. Tamora reaches a new low when she encourages her sons to rape Lavinia, ignoring the girl’s cries: O Tamora, be called a gentle queen, And with thine own hands kill me in this place For ‘tis not life that I have begged so long; Poor I was slain when Bassianus died. (2.3.168-171) Not satisfied with simply murdering Lavinia, Tamora prolongs the pain, misery, and humiliation for as long as she can. Blake argues that it “is not necessary for innocence to be destroyed to have a powerful effect” (301), but in Titus Andronicus there is no other alternative. Lavinia remains a helpless pawn and her innocence has no chance of surviving. She represents how “the horror of violence [is] inflicted on those incapable of defending themselves, or even of understanding why they are to be hurt” (295). While Titus is spared the physical injury, he also suffers by seeing his daughter tangled in Tamora’s grip and from knowing that he is the cause of these horrors. Lavinia’s attempt to overstep her boundaries results in her brutal punishment. Her slight attack on Tamora is a huge mistakeâ€"she is no match to Tamora’s strength and cruelty. Lavinia and Bassianus discover Tamora and Aaron in a sexual liaison and Lavinia “reveals a proud, baiting wit as she rebukes Tamora” (Green 322) for betraying Saturninus. Lavinia has no experience in vindictiveness and quickly becomes Tamora’s prey. When Bassianus is killed, Lavinia mourns this loss, for her weakness is love. If she had obeyed Titus and stayed with Saturninus she would be spared the pain of her true love’s death. She and Bassianus criticize Tamora’s seductive power and flash their love in her face which incites Tamora’s rage. Lavinia and Tamora are rivals and Tamora shakes with jealousy because she knows that she is incapableâ€"or unwillingâ€"to express real love. Her marriage is a farce and Aaron is just her casual lover, but Lavinia has Titus and Bassianus to love and protec t her. Tamora must destroy these legitimate relationships because she has denied them herself. In King John Queen Eleanor is as vindictive toward Constance as Tamora is to Lavinia. She tells King John that “ambitious Constance would not cease / Til she had kindled France and all the world / Upon the right and party of her son” (1.1.32-34). She tries to blame the political turmoil on Constance’s desire for power, yet it is Eleanor’s own jealousy and ambition on display. Eleanor rejects her female identity when she calls herself “a soldier” (1.1.150). She attempts to control her son’s sovereignty as best she can “[s]o much [her] conscience whispers in [his] ear” (1.1.43). Instead of presenting herself as an understanding, nurturing mother Eleanor is a constant nuisance, an example of Shakespeare’s “feminine voices becoming more insistent” (Racken 77). Phyllis Racken claims that if a female authoritative voice exists this means “[d]elineating a chain of inheritance passed down from father to son” (77). This threat to traditional patriarchy is why women frequently have no agency or are portrayed as villainous demons. John’s position as King is not the only one in jeopardy: Eleanor’s own survival depends on his role and she is determined not to succumb to ruin. Her son lacks strength and assertiveness, and so it is her responsibility to keep their power secure. Eleanor is not motivated by love but by self-preservation. She is as sterile and detached as Tamora becomes; her relationship with King John lacks the affection one expects between mother and son. Female ambition continues to spark jealousy between women and their own compassion ceases to coexist with this desire to succeed. King John “opens a space where women can speak and act… [to] undermine the masculine historical project” (79) by illustrating their need for and ability to possess authority. Constance is desirous for her son to possess power as well, combating with Eleanor to “incite the war between England and France” (79). Although she is Eleanor’s rival and engages in heated conversations and insults, Constance lacks the same ferocity. Eleanor calls Constance a “monstrous slanderer of heaven and earth” (2.1.173) to which Constance fires back: “[t]hou monstrous injurer of heaven and earth” (2.1.174). While they argue and struggle for their sons’ success, Constance does proclaim love for her son as he approaches death: Grief fills the room up of my absent child, Lies in his bed, walks up and down with me, … My boy, my Arthur, my fair son! My life, my joy, my food, my all the world! My widow’s comfort, and my sorrows cure! (3.4.93-105) For Constance, love remains more important than power. Eleanor, however, fails to realize this and never admits to any maternal feelings of her own. The female victim in King John is Blanche who, like Lavinia, is given the role of a virtuous and innocent young woman. She epitomizes the very image of love: If lusty love should go in quest of beauty, Where should he find it fairer than in Blanche? If zealous love should go in search of virtue, Where should he find it purer than in Blanche? If love ambitious sought a match of birth, Whose veins bound richer blood than Lady Blanche? (2.1.426-431) Eleanor sees that she can use Blanche to her advantage. She urges King John to marry Blanche to the Dauphin and to “[g]ive with our niece a dowry large enough. / For by this knot thou shalt so surely tie / Thy now unsured assurance to the crown” (2.1.469-471). Eleanor convinces her son to give Blanche to the Dauphin so their family can maintain a hold on power. Blanche submits because she is loyal to her family and “is bound in honour still to do / What [King John] in wisdom still vouchsafe to say” (2.1.522-523). She decides that it is not a union made of love, but she may learn to love in time. Blanche is similarly emotionless here because her actions are not her own; she must sacrifice her potential happiness and do what is demanded of her. In these Shakespeare plays love is not every woman’s priority or her guarantee. If love does exist at one point, it quickly dissolves under the pressure of powerful forces. Because Tamora’s love-filled pleas are rejected by Titus she denounces any future claim to kindness. The devotion of Lavinia and Blanche becomes their undoing when more ambitious women take advantage of their innocence. Rivalry and insecurity renders Eleanor a cold-hearted soldier and Constance suffers from a mother’s grief for her son. Shakespeare’s women illustrate his emphasis on the failings of loveâ€"whatever diverse forms love translates to do not always produce satisfying results and are not guaranteed to last. A woman is best to guard her love or abandon it altogether to survive and compete in a man’s brutal, ambitious world. Works Cited: Blake, Ann. “Children and Suffering in Shakespeare’s Plays.” The Yearbook of English Studies, vol. 23, 1993, pp. 294-304. Green, Douglas E. “Interpreting ‘Her Martyr’d Signs’: Gender and Tragedy in Titus Andronicus.” Shakespeare Quarterly, vol. 40, no.3, 1989, pp. 317-326. Racken, Phyllis. “Patriarchal History and Female Subversion in King John.” King John: New Perspectives, edited by Deborah T. Curren-Aquino. Associated UP, 1989, pp. 76-90. Shakespeare, William. King John, edited by R.L. Smallwood. Penguin, 1974. Shakespeare, William. Titus Andronicus, edited by Sylvan Barnett. Signet, 2005. The Punishment of Women in Shakespearian plays Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Academic Discipline: English Course Name: Shakespeare Assignment Subject: The Punishment of Women in Shakespearian plays Academic Level: Undergraduate-fourth year Referencing Style: MLA Word Count: 2,235 A woman’s love is not always what it seems in a Shakespeare play. It often fails to satisfy individuals or to last for any length of time. Traditional representations of nurturing, compassionate, domestic females are abandoned in Titus Andronicus and King Johnâ€"two Shakespeare plays where love is undervalued. Women attempt to survive in these worlds of patriarchy and brutal war by obtaining their own form of power or else they will succumb to traditional expectations of weaker feminine roles. Lavinia and Tamora in Titus Andronicus are women who are frozen by and suffer for their love and loyalty. Tamora transforms from devastated mother to cruel demon void of emotion while Lavinia’s devotion to her father and Bassianus renders her a vulnerable victim. Eleanor and Constance in King John are as ambitious as Tamora and their own tidings of love are equally complicated and insincere. If Shakespeare’s women are ambitious and threatening then they become monsters who lack compassion and the capability to express true love. Innocent women are equally doomed and must unfairly suffer alongside the genuinely malicious females. For these opposing sets of characterized women, love of any kind is not supported or encouraged, for it leads to bloodshed and tears. In Titus Andronicus, initially Tamora has plenty of genuine love, particularly for her children. When Alarbus is taken prisoner by Titus and sentenced to die, Tamora pleads “[a] mother’s tears in passion for her son: / And if thy sons were ever dear to thee, / O, think my son to be as dear to me” (1.1.106-108) but Titus ignores her cries. Tamora hopes to strike a chord with Titus by appealing to his own role as parent. She is ignored and humiliated, forced to give up her son and become a slave to Rome. Her blood now boils with hatred; she is numbed with the desire for revenge and abandons compassion and love as a result. Tamora is focused on ruining the Andronici and is not distracted by human emotions. She is tremendously lucky that Saturninus, the new Emperor of Rome, chooses to marry her. Douglas Green points out “that her captivity is the sign of Titus’ power” (320) so her quick grab at Saturninus ensures her own rise to power to manipulate Titus’s fall. No longer a slave, Tamora promises Saturninus that if he “advance the Queen of Goths, / She will a handmaid be to his desires, A loving nurse, a mother to his youth” (1.1.31-33). She does not intend to spend her time truly loving him; she flatters Saturninus only to manipulate him later, needing only the power which accompanies their union. Manipulation and rhetoric are her impressive skills and Saturninus is easily fooled. He is much easier to convince than Titus, and so she will use her new husband to exact her revenge. Any claim Tamora makes to “love” someone is easily proved false. In the six places where Tamora uses a form of the word ‘love’ her words drip with insincerity. She does not loveâ€"she lusts. Even her adulterous relationship with Aaron is not one of love. He does not hold a special place in her heart, especially considering that she is so quick to marry Saturninus for power. Tamora refers to her lover as her “lovely Aaron” (2.3.10) only to use the same pet name for her husband later as she flatters him: “[m]y gracious lord, my lovely Saturnine, / Lord of my life, commander of my thoughts” (4.4.27-28). She uses Saturninus specifically for his powerful position as Emperor while Aaron’s role is to satisfy her in bed. Saturninus is obviously a pawn for Tamora to use and abuse, and she does not even feel remorse for having her brother-in-law murdered. She has a child with Aaron and abandons it, letting its fate be decided by strangers. Even a mother’s love which she p ossesses in the beginning has tragically disappeared. Tamora is too focused on satisfying all her cravings and is unapologetic for her cold cruelty. Lavinia is an innocent woman who desires love over ambition or powerâ€"the opposite of Tamora. She is an obedient daughter who praises her father: “In peace and honor live Lord Titus long, / My noble lord and father, live in fame!” (1.1.157-158) and Titus returns her love when he thanks Rome for keeping Lavinia “lovingly reserved/ The cordial of mine age to glad my heart” (1.1.165-166). Titus agrees to let Saturninus marry Lavinia to settle the unrest in Rome and unite the two great families and as the “silent pawn” (Green 322) Lavinia reluctantly submits. Saturninus wants “to advance / Thy name and honorable family” (1.1.238-239) and Lavinia must obey her father even if it means sacrificing her happiness with his brother Bassianus. Saturninus initially chooses her to be his wife but, after seeing Tamora he insults Lavinia, promising Tamora that “he comforts you / Can make you greater than the Queen of Goths” (1.1.268-269). If Lavinia shared Tamora’s ambition s he would be bothered by his sudden interest in Tamora, but she has no desire for power. Instead, Lavinia is relieved that Saturninus is taken with another woman, for now she is free to love Bassianus once more. She does not mind that she is leaving an Emperor for a man with less power and authority: love is more important to her than power. In her essay on children in Shakespeare Ann Blake claims that “in the world of Shakespeare’s plays the innocence of living children is constantly felt. They may tease and become tiresome but they never practice that thoughtless cruelty which appears in the imagery of the plays” (294). Although Lavinia is technically a young woman, her role as Titus’ daughter is maintained and she remains his innocent child to the audience. Blake acknowledges that many critics: try to persuade readers to see these young women as in somehow contributing to their own fate through weakness, stubbornness, or pride. Those less willing to lay blame on these victims must acknowledge that even the most virtuous…meet with tension and conflict. (301) Lavinia’s importance as dependent daughter is even more frightening when, despite the power and influence of her family, her innocence is destroyed when she is raped and mutilated. Titus was mercilessness to Tamora and her children in the beginning of the play, unknowingly condemning his own daughter later. Tamora shows no mercy in her revenge: her sons kill Bassianus in front of Lavinia, leaving her vulnerable with no man to defend her. She is a woman who has always been protected; first by her father and then Bassianus. Tamora reaches a new low when she encourages her sons to rape Lavinia, ignoring the girl’s cries: O Tamora, be called a gentle queen, And with thine own hands kill me in this place For ‘tis not life that I have begged so long; Poor I was slain when Bassianus died. (2.3.168-171) Not satisfied with simply murdering Lavinia, Tamora prolongs the pain, misery, and humiliation for as long as she can. Blake argues that it “is not necessary for innocence to be destroyed to have a powerful effect” (301), but in Titus Andronicus there is no other alternative. Lavinia remains a helpless pawn and her innocence has no chance of surviving. She represents how “the horror of violence [is] inflicted on those incapable of defending themselves, or even of understanding why they are to be hurt” (295). While Titus is spared the physical injury, he also suffers by seeing his daughter tangled in Tamora’s grip and from knowing that he is the cause of these horrors. Lavinia’s attempt to overstep her boundaries results in her brutal punishment. Her slight attack on Tamora is a huge mistakeâ€"she is no match to Tamora’s strength and cruelty. Lavinia and Bassianus discover Tamora and Aaron in a sexual liaison and Lavinia “reveals a proud, baiting wit as she rebukes Tamora” (Green 322) for betraying Saturninus. Lavinia has no experience in vindictiveness and quickly becomes Tamora’s prey. When Bassianus is killed, Lavinia mourns this loss, for her weakness is love. If she had obeyed Titus and stayed with Saturninus she would be spared the pain of her true love’s death. She and Bassianus criticize Tamora’s seductive power and flash their love in her face which incites Tamora’s rage. Lavinia and Tamora are rivals and Tamora shakes with jealousy because she knows that she is incapableâ€"or unwillingâ€"to express real love. Her marriage is a farce and Aaron is just her casual lover, but Lavinia has Titus and Bassianus to love and protec t her. Tamora must destroy these legitimate relationships because she has denied them herself. In King John Queen Eleanor is as vindictive toward Constance as Tamora is to Lavinia. She tells King John that “ambitious Constance would not cease / Til she had kindled France and all the world / Upon the right and party of her son” (1.1.32-34). She tries to blame the political turmoil on Constance’s desire for power, yet it is Eleanor’s own jealousy and ambition on display. Eleanor rejects her female identity when she calls herself “a soldier” (1.1.150). She attempts to control her son’s sovereignty as best she can “[s]o much [her] conscience whispers in [his] ear” (1.1.43). Instead of presenting herself as an understanding, nurturing mother Eleanor is a constant nuisance, an example of Shakespeare’s “feminine voices becoming more insistent” (Racken 77). Phyllis Racken claims that if a female authoritative voice exists this means “[d]elineating a chain of inheritance passed down from father to son” (77). This threat to traditional patriarchy is why women frequently have no agency or are portrayed as villainous demons. John’s position as King is not the only one in jeopardy: Eleanor’s own survival depends on his role and she is determined not to succumb to ruin. Her son lacks strength and assertiveness, and so it is her responsibility to keep their power secure. Eleanor is not motivated by love but by self-preservation. She is as sterile and detached as Tamora becomes; her relationship with King John lacks the affection one expects between mother and son. Female ambition continues to spark jealousy between women and their own compassion ceases to coexist with this desire to succeed. King John “opens a space where women can speak and act… [to] undermine the masculine historical project” (79) by illustrating their need for and ability to possess authority. Constance is desirous for her son to possess power as well, combating with Eleanor to “incite the war between England and France” (79). Although she is Eleanor’s rival and engages in heated conversations and insults, Constance lacks the same ferocity. Eleanor calls Constance a “monstrous slanderer of heaven and earth” (2.1.173) to which Constance fires back: “[t]hou monstrous injurer of heaven and earth” (2.1.174). While they argue and struggle for their sons’ success, Constance does proclaim love for her son as he approaches death: Grief fills the room up of my absent child, Lies in his bed, walks up and down with me, … My boy, my Arthur, my fair son! My life, my joy, my food, my all the world! My widow’s comfort, and my sorrows cure! (3.4.93-105) For Constance, love remains more important than power. Eleanor, however, fails to realize this and never admits to any maternal feelings of her own. The female victim in King John is Blanche who, like Lavinia, is given the role of a virtuous and innocent young woman. She epitomizes the very image of love: If lusty love should go in quest of beauty, Where should he find it fairer than in Blanche? If zealous love should go in search of virtue, Where should he find it purer than in Blanche? If love ambitious sought a match of birth, Whose veins bound richer blood than Lady Blanche? (2.1.426-431) Eleanor sees that she can use Blanche to her advantage. She urges King John to marry Blanche to the Dauphin and to “[g]ive with our niece a dowry large enough. / For by this knot thou shalt so surely tie / Thy now unsured assurance to the crown” (2.1.469-471). Eleanor convinces her son to give Blanche to the Dauphin so their family can maintain a hold on power. Blanche submits because she is loyal to her family and “is bound in honour still to do / What [King John] in wisdom still vouchsafe to say” (2.1.522-523). She decides that it is not a union made of love, but she may learn to love in time. Blanche is similarly emotionless here because her actions are not her own; she must sacrifice her potential happiness and do what is demanded of her. In these Shakespeare plays love is not every woman’s priority or her guarantee. If love does exist at one point, it quickly dissolves under the pressure of powerful forces. Because Tamora’s love-filled pleas are rejected by Titus she denounces any future claim to kindness. The devotion of Lavinia and Blanche becomes their undoing when more ambitious women take advantage of their innocence. Rivalry and insecurity renders Eleanor a cold-hearted soldier and Constance suffers from a mother’s grief for her son. Shakespeare’s women illustrate his emphasis on the failings of loveâ€"whatever diverse forms love translates to do not always produce satisfying results and are not guaranteed to last. A woman is best to guard her love or abandon it altogether to survive and compete in a man’s brutal, ambitious world. Works Cited: Blake, Ann. “Children and Suffering in Shakespeare’s Plays.” The Yearbook of English Studies, vol. 23, 1993, pp. 294-304. Green, Douglas E. “Interpreting ‘Her Martyr’d Signs’: Gender and Tragedy in Titus Andronicus.” Shakespeare Quarterly, vol. 40, no.3, 1989, pp. 317-326. Racken, Phyllis. “Patriarchal History and Female Subversion in King John.” King John: New Perspectives, edited by Deborah T. Curren-Aquino. Associated UP, 1989, pp. 76-90. Shakespeare, William. King John, edited by R.L. Smallwood. Penguin, 1974. Shakespeare, William. Titus Andronicus, edited by Sylvan Barnett. Signet, 2005.

Sunday, May 24, 2020

Profile of Walkers Shortbread Ltd - 1378 Words

1. Introduction 1.1 Walkers Shortbread Ltd Profile The report investigates quality issues in Walkers Shortbread Ltd. The area chosen for assessment is quality control process. Walkers Shortbread Ltd, it’s a company with a long history and their tradition is still with them as keeping the same recipe. It starts in 1898 when Joseph Walker owned a little bakery and as his fame spread and demand increased for his quality shortbreads. Local grocers began stocking Walkers products, and the family had to invest in bakery machinery to help them meet increase demands. Their products were of high standards and very quickly their products where in finest shops shelves. Walkers reputation growth over the years and they innovate new products like ginger, chocolate and oatcakes shortbreads. The family carry out tradition and are now the fourth generation of Walkers and they will make The worlds classic pure butter shortbread. 1.2 Importance of the quality issues Quality has always have been very important area for Walkers Shortbread Ltd. The company is committed for implementing and maintaining the highest standard of quality and food safety system to produce and supply safe and wholesome products to the highest quality in all production ad storage facilities. They have to follow any policies and procedures to make sure that the products they provide have the least possible risk of contamination and with the least likelihood of causing harm to its customers. 1.3 TheShow MoreRelatedSwot Analysis25582 Words   |  103 PagesHowever, in 2001 the Bangarra Dance Theatre and The Sydney Swans formed a unique and exciting type of Bangarra Dance Theatre—an overview, history and company profile The Bangarra Dance Theatre Web site (www.bangarra.com.au) beautifully and succinctly describes, with many images of performance excerpts, the history and company profile of Bangarra Dance Theatre as follows: ‘Bangarra Dance Theatre is one of the youngest and oldest of Australia’s dance companies. Its living traditions go back at

Wednesday, May 13, 2020

Defining Who an Alcoholic Is and What the Effects of...

Defining Who an Alcoholic Is and What the Effects of Alcohol on that Person Are Within the context of our society, drinking of alcohol is a perfectly normal activity. For most people drinking a moderate amount of alcohol can be beneficial, indeed studies suggest that moderate drinking may protect against coronary heart disease by improving insulin resistance (Gold, 1991). However, for a minority of people drinking alcohol is an activity that is fraught with danger and, for a very few, is akin to taking a poison that will almost inevitably ruin their lives. Henceforth, it is important for research purposes to define who an alcoholic is and what the effects of alcohol on that person are. An alcoholic is a person who drinks†¦show more content†¦Studies on aspects such as the individual’s environment suggest a certain type of environment may play a major contributing factor in developing alcoholism. It has been illustrated that children of alcoholics are at great risk of being exposed to an unhealthy family system. The more time a person spends in such a negative environment, the more susceptible he/she becomes to trying alcohol and in the long run of becoming alcoholics, marrying an alcoholic or doing both and so continuing the vicious cycle (Bowden, 1985). Clearly, Alcoholism, as opposed to merely excessive or irresponsible drinking, has been variously thought of as a symptom of psychological or social stress or as a learned, maladaptive coping behaviour (Barrera et al., 1991). More recently, and probably more accurately however, it has come to be viewed that alcoholism is a complex disease entity in its own right. Alcoholism usually develops over a period of years. Early and subtle symptoms include placing excessive importance on the availability of alcohol. Ensuring this availability strongly influences the person’s choice of associates or activities. Furthermore, alcohol comes to be used more as a mood-changing drugShow MoreRelatedThe Treatment Philosophy Of Alcoholics Anonymous Essay1214 Words   |  5 PagesMeeting attended: Alcoholics Anonymous, Serenity Group, Urban Ministries, 03/07/2016, 1200. The treatment philosophy of Alcoholics Anonymous (AA) is that of a 12-step program, additionally, the group caters to individuals who are recovering, or trying to recover from alcoholism. This group only focuses on alcohol abuse/misuse and not any other types of addiction. The 12-step program used by AA uses a person s spirituality to focus their attention on their higher power and how they might draw strengthRead MoreDenial Essay1154 Words   |  5 PagesDenial So you don’t think that you are an alcoholic. Chances are that you are not, but this is the thought that many who are unknowingly addicted to alcohol or other mind-altering agents. This denial barrier is the first of many hurdles to overcome when they are identified as having an addiction disorder. Although all denial isn’t bad most of the time, addicts are often the last to recognize their disease, pursuing their addictions into mental illness, the degeneration of health, and ultimatelyRead MoreEssay on The Negative Effects of Alcoholism2566 Words   |  11 Pagesbe a drunk. Although drinking alcohol may be enjoyable in social situations and it looks cool, it is a terrible addiction and is considered a type of drug abuse. Mothers expecting a child can really harm the child by consuming alcohol. Alcohol can cause the body to make terrible decisions such as drunk driving which not only puts the drinker in danger, but also puts everyone else in danger. The abuse of alc oholic beverages can cause a person to become an alcoholic. Underage drinking is illegal andRead MoreThe Dangers Of Adult Children Of Alcoholics1772 Words   |  8 Pagesthis paper is to challenge the belief that adult children of alcoholics tend to abuse alcohol as the result of bio-genetic composition, and to show instead the evidence that the unpredictable home environment in which alcoholics grow up may be responsible. I will also review the risk for alcohol abuse among and how growing up in a chaotic family environment affect adult children of alcoholics. Families with either one or two parents alcoholic they home life is in consist turmoil. They often have rulesRead MoreAlcohol And Its Effects On Alcohol1403 Words   |  6 PagesAbstract Alcohol has long been a subject of controversy. Long before man understood the indications and contraindications of alcohol there has been laws against this drug. Classifying alcohol as a drug may not be suited for a majority of the population because people like to partake in drinking. 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These incidents while stemming from a commonRead MoreThe Aftermath of Teenage Drinking2082 Words   |  9 PagesAftermath of Teenage Drinking In America today many cultures use alcohol in many different occasions, For instance when toasting at weddings its ceremonial to pop champagne, as well wine is served during the Christian communion, or just simply going out to a club or bar to celebrate birthdays. The legal drinking age throughout the United States is 21. However we all know majority of high school students have tried alcohol. When drinking at an early age it can lead to alcoholism. Despite theRead MoreDissertation, Alcohol Abuse13244 Words   |  53 PagesDissertation Alcohol Abuse Carolien Wesselink 76121 Table of Contents Introduction - Background 3 - Statement of the Problem 4 - Objectives of dissertation research 5 - Specific research questions 5 - Assumptions and limitations 6 - Definition of Terms 7 Literature Review - Alcohol Policy: Political Statements 8 - Alcohol Policy: The preventive Approach 9 - Influences on Behavior 11 - Alcohol Trends 13 - Conceptual Framework 14Read MoreEssay about Alcoholism and Drug Addiction17765 Words   |  72 PagesDate: 10th October 2011 Ms. Mokshdha Bhushan Lecturer Amity Law School AUUP Noida - 201301 Introduction Alcoholism and Drug Addiction may be conceptualized as crime without victim that is, addict himself is the victim who becomes a prey of its misuse. This devastating melody is eroding the roots of social, economic and cultural fiber of Indian Society and all across the globe. It gives rise to criminality and criminal behavior which eventually leads to social disorganizationRead MoreIrish American Drinking Habits in Literature and in Popular Culture: A Self-Defeating Cycle2247 Words   |  9 PagesCulture: A Self-Defeating Cycle Introduction Stereotypes are not hard to come by in popular American culture, and truly in popular cultures the world over. Human beings seem programmed to make quick and superficial judgments about anyone who is or who simply appears to be different or other than oneself, equating race, ethnicity, skin color, and/or country of origin with a set of specific attitudes, values, and behaviors that are often insultingly oversimplified and incorrect. The United

Wednesday, May 6, 2020

Disease and Conditions of the Reproductive System Free Essays

Unit Seven Workbook Assignment Chapter 12: Diseases and Conditions of the Reproductive System Assignment: For each scenario below, outline the appropriate patient teaching you would perform. First, review the â€Å"Guidelines for Patient-Teaching Exercises† found on page iv in the â€Å"Introduction†. 1. We will write a custom essay sample on Disease and Conditions of the Reproductive System or any similar topic only for you Order Now SYPHILIS A patient has been diagnosed with syphilis. The practice has printed instructions for patients diagnosed with this condition. The physician has instructed you to provide the patient with the printed information and to review it with her. How do you approach this patient-teaching opportunity? First, I would sit down with the patient and read the printed instructions to the patient. I would emphasize the importance of finishing the coarse of medication, even if the symptoms improve. I would also urge the patient to inform all sexual partners so they can also seek treatment if needed. I would also instruct the patient to avoid all risk factors for STDs. Finally, I would ask the patient if they have any questions. 2. ORCHITIS A young male patient has just been diagnosed with orchitis. The physician requests you provide the patient with the printed information concerning this condition. How do you approach this patient-teaching opportunity? ? First, I would sit down with the patient and read the printed instructions to the patient. I would emphasize the importance of finishing the entire coarse of antibiotics. Suggest comfort measures, such as scrotal support and the use of ice packs. Explain the importance of follow-up appointments for urologic care. Finally, I would ask the patient if they have any questions. 3. PREMENSTRUAL SYNDROME (PMS) A female patient complains of typical premenstrual syndrome symptoms. The office has printed information for patient teaching about this condition. The physician requests you to provide the information sheets to the patient and review them with her. How do you approach this patient-teaching opportunity? First, I would sit down with the patient and read the printed instructions to the patient. Inform the patient that women benefit from stress-reduction program or counseling to better cope with the symptoms. Assure th patient that 50% of menstruating women experience PMS in some form. Finally, ask the patient if they have any questions. 4. ENDOMETRIOSIS A young female patient has been complaining of intolerable menstrual cramps and other pelvic pain. The diagnosis of endometriosis has been made. The physician has written instructions for this condition. You are instructed to provide the patient with the printed material and review it with her. How do you approach this patient-teaching opportunity? ? First, I would sit down with the patient and read the printed instructions to the patient. I would review with the patient the issues surrounding the disease and that it can progress or even regress over time. Discuss treatment options such as: hormonal contraception or surgery. Also have the patient take and finish the prescribed medication. Finally, I would ask the patient if they have any questions. 5. PREECLAMPSIA (TOXEMIA) A pregnant patient has been experiencing elevated blood pressure and sudden weight gain. She has been diagnosed with preeclampsia. The physician has printed instructions for this condition. You are instructed to provide this information to the patient and her family. How do you approach this patient-teaching opportunity? I would teach the patient of early and regular prenatal care to monitor weight, blood pressure, and urinalysis. If the patient is pregnant and is considered at risk for eclampsia, teach the warning signs to report: sudden weight gain, edema, headache, and increased blood pressure. Early signs can be managed to help prevent hospitalization and the onset of complications. Finally, I would ask the patient if they have any questions. How to cite Disease and Conditions of the Reproductive System, Essay examples

Monday, May 4, 2020

Individual Report free essay sample

This essay is an analysis of Why Herborist’s next target market should focus on USA and how to implement based on the current situation of Herborist. 1 Background of Herborist Herborist is a high-end skin care brand of Jahwa Group which born in 1998 (Herborist, 2014). It is the first complete modern herbal personal care brand in China. The meaning of Herborist is the essence of hundreds of herbs. Herborist develop the natural and effective products for consumers by combining the traditional Chinese medicine formula and the latest achievement of modern biotechnology (Herborist, 2014). Nowadays, Herborist has become one of the leader brands in China’s high-end cosmetics market, and has embarked on the journey of international market. France is the first success step of Herborist. 2 Products Up to now, Herborist has about 180 products, covering hair care, body care, facial care and essential oils. These products has been divided into different series, the New Whitening series and Taichi Series are the featured product, also the bestsellers, among all series. 3 SPA In 2002, Herborist SPA opened its first store in Shanghai China (Herborist SPA, 2014). So far there are 15 stores in China, in order to provide a place to modern people for relaxing and calming their body and mind from the busy life (Herborist SPA, 2014). 2 Market analysis By considering the development of Herborist, it is obviously not enough that limited the international market to France. Therefore, further expand the international market is imperative. According to the analysis of the following data, we think that United States, Canada and United Kingdom should be taken into account. 1 Why USA 1 Comparison between USA and Japan Table 1: Country market size by retail value (retail selling price) from 2004 to 2009, and world ranking Rank US$ millions 2004 2004 2006 2007 2008 2009 1 USA 54,485. 4 56,092. 5 57,732. 1 59,546. 1 59,647. 5 58,864. 1 2 Japan 38,683. 4 39,580. 8 40,472 41,128. 9 40,865. 6 40,013. 5 *Country market size by retail value (retail selling price) from 2004 to 2009 (Zhou, K. 2011) Table 2: Demographing and expenditure per capita of personal care products, and world ranking CCountry Male population aged 15-64 Female population aged 15-64 Rank Expenditure on personal care products per capita (US$) 2009 Rank USA 104,411,352 104,808,064 3 262. 08 19 Japan 40,815,840 40,128,235 6 390. 83 3 * Demographing and expenditure per capita of personal care products (Zhou, K. 2011) As we can see from table 1, the market size of USA and Japan were ranking top two of the world since 2004. Table 2 shows that there is a huge population allocated between 15 to 64 years old in USA and Japan, third in the world for USA and sixth in the world for Japan, respectively. Turing to the expenditure on personal care products per capita, Japan ranks third and USA is nineteenth. When considering expanding into new markets, the market size and customer base are very important. From table 1, the market size of both USA and Japan are large. And table 2, although the expenditure per capita of USA is not as good as those of Japan, the total spending in USA is much higher than in Japan due to the large number of population. 2 Other reasons For USA: The USA is an immigrant country with a large number of Chinese settlers. The USA is a multicultural country with a high degree of culture compatible. People in USA are easy to accept new things. The USA is a aboard study country. A mass of international students come to USA every year, especially Chinese students. The USA has many local beauty brands related to herbal, which means people know about herbal in a certain degree. For Japan: Japan’s land area is too small; the population is not as much as USA’s. There are too many naturally domestic brands, through Japanese people know herbal very well, the market is too competitive. Although Japan is also a aboard study country, the number of universities is far lower than that of USA. That means the student group is small. Lack of a stable customer base. Japan is not a country of immigrants, in another word, people from other countries like international students will continue leaving once completed their studies. Considering all the reasons above, we strongly recommend Herborist choose USA as the next enter market. 2 Campaign There are a lot of natural and organic brands in the U. S. market. If Herborist decides to enter USA, Kiehl’s and Origins will be the strong competitors to Herborist. Kiehl’s Kiehl’s is a natural brand of L’Oreal Group. It is famous for high quality skin care and hair care products in U. S. market. Kiehl’s believes that natural ingredients have been an important part of their formulas since they began as a New York City pharmacy more than 150 years ago (Kiehl’s, 2001; L’Oreal, no time). Origins Origins belongs to the Estee Lauder Group. It is an advocate of natural, highly effective skin care brand. Origins uses the natural and organic material, such as mushroom, lemon and ginger, to create safe and effective products. They claim that their products are formulated with natural and certified organic ingredients and 100% natural essential oils (Origins, 2014; Estee Lauder, 2011). 3 Marketing Strategy analysis Here will analyse Herborist’s current situation and strategies. 1 SWOT analysis 1 Strengths Unique selling point. Chinese medicine formula is an attractive point to customers. Strong research and develop capability. In November 2007, Herborist Herbal Institute was established. It is the first research institute focus on the field of Chinese herbal cosmetic in both China and the world. Good organic cosmetics brand image. Product packaging is fresh and simple that makes people feel comfortable. Clear marketing position. Target on middle-class consumers. Strong parent company. Jahwa Group was evolved from Kwong Sang Hong, Hong Kong, which founded in 1898 (Jahwa, 2014). Currently, Jahwa Group has 9 brands and its own research institute. Store+counter+SPA sales channel. At the beginning, Herborist opened stores to enter the market. Then opened counters in advanced shopping mall to improving brand image. Finally, opened Herborist SPA in 2007, built a new channel for products promotion. 2 Weakness Gap between eastern company and western culture. It may lead to lack of understanding the market. Lack of brand awareness. Although Herborist is famous in China domestic market, still cannot compare with some big brands in international market. Lack of experience on international marketing. Simple product lines. Herborist was founded only 15 years, the products line is still simple. 3 Opportunity There are not many herbal medicine cosmetic brands in USA. Large middle-class customer base in USA. The Chinese medicine is popular in USA. Easy to promote. Herborist can do promotion with Sephora. Nature ingredient trend. Online shopping platform. Growing number of people would like to shopping online. 4 Threat Tough competition. Competing with many world famous cosmetic brands on the same stage. Under control of Sephora. Sephora is the only one sales channel of Herborist in international market. Economic crises decreased consumers’ expenditure. Impact of the same type products from other brands. Made in China. The image of ‘China is world factory’ will make customers feel that Herborist is not high-end products. 2 Porter’s five forces analysis * The five competitive forces that shape strategy (Porter, M. E. 2008) The Porter’s Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation (Tool, M. 2011). 1 Analysis Suppliers In international market, Herborist only have one agent in one market, which means Herborist will be control by agents and week power on the sales channel construction. Customers Herborist will increase benefits if they can reduce the cost of customers’ time, money, physical and spiritual. Competitors It specific performs in the game between competitors and agents of Herborist. Herborist’s channel advantage will be weakening once the competitors got more benefit. 2 Herborist can consider two strategies of Porter’s Three Strategies for channel construction Cost leadership For Herborist, lower the channel costs for increasing the cost-effectiveness is the best choice for international market expansion. Differentiation First of all, under the situation of single channel in international market, Herborist should try to make differences between its own channels with others. In addition, Herborist can use its own advantages, such as traditional Chinese medicine formula. By using this unique selling point Herborist can create different promotion strategy. 4 Future strategy and implementation Base on the analysis of Herborist current situation and strategy through SWOT and Porter’s Five Forces, Herborist can use the following marketing plan. 1 Marketing Mix 4Ps 1 Products Intensify the development of products, enrich the product lines. Open a SPA flagship store. This store does not sell any products but use the Herborist products to offer service to customers. 2 Pricing As a high-end brand, the price of Herborist’s products in USA should be higher than the domestic price. 3 Place Maintain the cooperation with Sephora. For the reason that Sephora has a lot of stores in USA. Open up new sales channels. Herborist can find another agent in USA or open an online shop, thus can get rid of the control of Sephora. 4 Promotion Herborist should increase advertising spending to improve brand awareness. Herborist can promote in the SPA flagship store and online store other than promote in Sephora. Herborist can also find a spokesperson. Give free sample to consumers or potential customers in promotion events. 2 Entry mode Direct export is a suitable choice for Herborist. The reasons are following. 1 Products continuously made in China so that Herborist can maintain its authenticity. 2 Keep maintaining the strategic alliance with Sephora. Because of the failure in Hong Kong. 3 Establish an online shop to lower the cost of sale. Herborist can deliver products to the U. S. customers from China, so that no need to rent a warehouse in USA. At the meanwhile, make an agreement with a local delivery company. 3 Grow strategy Once determined that USA would be the next target market, it is better for Herborist to make a five-year plan. First year: Selling in all Sephora stores in a select city where has large population of Chinese people, such as Los Angeles, to ensure successful promotion and a stable customer base. Second and third year: Develop to other Sephora stores in one or more states on the basis of original city. Set up membership and points system to expect in retaining the old customers and attracting new customers. Fourth and fifth year: Develop to all Sephora stores in the whole USA. At the same time, open the first SPA flagship store in a particular city like New York, and establish an online shop. 2015 2016 2017 2018 2019 Revenue US$ 1 million 3 million 5-7 million 7-10 million 10 million + *Table: Assuming budget for the next three years 5 Conclusion Herborist is the first high-end skin care brand of Jahwa Group and famous for its high quality products (Global Times, 2014). With 16 years development, nowadays Herborist has already got the ability to compete with other international brands in the global market. However, too many brands lead to extremely competitive in the world cosmetic market. In this case, in order to win in the competition, Herborist must walk out a special way in market strategy, product position, channel construction and promotion. This assignment is based on the current development and strategy of Herborist, analysed the possibility of enter the U. S. market, and gave adjustments on the marketing strategy.

Monday, March 30, 2020

10 TED Talks to inspire teachers

10 TED Talks to inspire teachers Summer is on the way out, and the school year is underway. Everything is shiny and new. But if you’ve taught before, you know it’s not long until the gleam wears off and the grind of the school year sets in. These 10 Ted Talks from teachers who are changing the world around them will inspire you long after September has passed. Watch when you’re feeling burned out, and know that you, too, have a personal hand in molding the lives of the kids you see every day.1. Rita F. Pierson: â€Å"Every Kid Needs a Champion†Pierson has been a teacher for the past 40 years. Her bottom line: you have to connect with your students on a human, personal level. Her response to a colleague who said he wasn’t paid to like the kids? The kids can tell.2. Linda Cliatt-Wayman: â€Å"How to Fix a Broken School†Her answer to this question? â€Å"Lead fearlessly, love hard.† This principal of a once-failing North Philadelphia school has a lot to say about the com plexities of running â€Å"low performing and persistently dangerous† schools and how a true love of the students is the only foundation for any change.3. Sakena Yacoobi: â€Å"How I stopped the Taliban from shutting down my school†The Taliban shut down every girls’ school in Afghanistan. Yacoobi set up new ones- secret schools to educate thousands of girls and boys. This inspirational talk shows just what a teacher is capable of in the face of terrifying obstacles.4. Nadia Lopez: â€Å"Why open a school? To close a prison.†Lopez is the founder of Mott Hall Bridges Academy in Brownsville, Brooklyn- one of the most violent and underserved neighborhoods of New York City. Here, she talks about finding out what each child is capable of and how they can plan for a bright future.5. Christopher Emdin: â€Å"Teach teachers how to create magic†Emdin’s focus is making learning come alive. Whatever gets a kid interested and engaged allows you to teach- anything from rap songs to barbershop banter to church sermons. He’s also the founder of Science Genius B.A.T.T.L.E.S. with GZA of the Wu-Tang Clan.6. Ramsey Musallam: â€Å"3 rules to spark learning†Musallam was jarred awake after 10 years of what he calls â€Å"pseudo teaching† by surgery and the surgeon who saved his life. Here, he talks about the three principles he used to turn his classroom around.7. Fawn Qiu: â€Å"Easy DIY projects for kid engineers†Trying to figure out how to get kids into STEM? Qiu’s practical advice gives great ideas to teachers hoping to find low-cost, innovative ideas for projects for students of all levels to get them excited by STEM fields.8. Reshma Saujani: â€Å"Teach girls bravery, not perfection†Girls are often socialized to be perfect- and not just that, but to meet impossible standards of perfection. If they feel they can’t live up to these impossible ideals, they’ll often give up. Saujani wants to teach girls to respond to challenges with bravery and confidence.9. Eduardo Briceà ±o: â€Å"How to get better at the things you care about†No matter how much you want to be good at something, there will always come a time when your work will stagnate, no matter how persistently you’re working. These times require a bit of extra determination. Briceà ±o also offers up a strategy- alternating between learning and performance modes- to keep things fresh and forward moving.10. Stephen Ritz: â€Å"A teacher growing green in the South Bronx†A tree grows in the Bronx? Ritz focuses on urban landscaping and agricultural projects that help his students learn new skills effortlessly while improving an underserved community’s access to nutritious food. He’ll help you learn how to think outside the box. Prepare to be inspired.

Saturday, March 7, 2020

buy custom Capitalism, Socialism and Communism essay

buy custom Capitalism, Socialism and Communism essay The documentation below defines capitalism, socialism and communism and finalizes the work with a comparison and contrast between them. Capitalism is the economic system that dominated the western world after feudalism demise, characterized by corporate or private ownership of capital property by investments determined through private prices and decisions distribution and production of goods defined by competition mainly. Capitalism regulates everything for the citizens benefit while raising debt and tax. It promotes liberty, freedom, allows for optimum individual contribution through ingenuity. It also allows for promotion of individual charity from own will, decision or fortune. In short, it would do no harm concluding capitalism thinkers (Ebenstein, William and Edwin, 23). Communism involves the idea of having a revolution to overthrow rich capitalists who tend to exploit the employees. It replaces them with a community where all individuals share and own everything equally. In an ideal communist world, the practice is similar to that practiced by Christians in the Bible, Acts 2, where even money gets no allowance. It is extremely complicated to have communism working in a large society, but it can work for a small group in the society, like a cuntry, unless an adequate convincing is done to make citizens buy the idea. Communism opens the gates for those interested in power to practice dictatorship. Communism owns its subjects even if it means death to 10 million of individuals in search of the better future. It has the disadvantage of destroying the economy, terrorizing and enslaving people, making them disappear, not fitting in the elite society. Communism brings the sad demise of personal freedom, individuality, and ingenuity and kills those who stand out from the statist mentality. Diversity is the key reason, which renders communism unsuitable for the role as the best or core economic system for most modern economy. Socialism sits between capitalism and communism. It can be defined as the mode of ownership of key industries guided by the benefit/good of the people. It should not be confused with a welfare city although both work out together. It is hard to define socialism as socialists themselves argue how far it should extend. It hampers liberties and freedoms while still promoting many states producing over dependence on others. Mental entitlement is created under communism and tyranny, leading to snatching of money from the genuine earners and therefore, disabling charity. There is aan outstanding humor that if one mixes socialism and capitalism, Britain emerges. They believe that they are capitalists, but with nagging feelings that they cannot do their best for the poorest as it seem like a civilized manner. Excessive social security leads to laziness, making it hard to create a balancing act for those who cannot work. Unlike socialism that promises everything and gives little, capitalism does not promise anything, but it gives the opportunities to earn the desired values. Capitalism is considered as the most appropriate foundation of any large and diverse nation. It is accompanied diversity and open competition. All this depends on the freedom of expression with proper education and free access. Capitalism may be supplemented through local basis on communistic support of culture, families, religion, and social organizations. Preparedness for the needy times is incremented also encouraging the local cultures diversity. It forms the most inherent and stable system of the economy (Ebenstein, 102). All the benefits of capitalism are drawn from external competition and diversity. For a capitalistic economy to be considered healthy, it has to provide built-in incentives to all its members with the aim of increasing their participation in the economic system. Buy custom Capitalism, Socialism and Communism essay

Thursday, February 20, 2020

Research Essay Example | Topics and Well Written Essays - 500 words - 18

Research - Essay Example Conversely, this has changed whereby the incumbent leader Raul Castrol agreed to negotiate with Obama. Primarily, this regards diverse aspects meant to put the two states in harmonious pace and tackle matters that relate to their regional interests. The Cuba’s free consent to hold peaceful dialogue amid the states foresees a bright future ahead, where other states that declined trading with it due to U.S’ influence will resume their former relations. Hence, improving the Cuban economy, this at present is experiencing many inadequacies emanating from the US trade embargo. Cuban economic force lies on its strong and thriving agricultural sector that entails exporting cash crops to other states but not to the US. These entail sugar cane, tobacco, bananas and avocadoes. The state also boasts of rich resources, which comprise its exports besides utilizing them in their home industries to heighten the economy. Some of the state’s most reliable resources encompass petroleum, cobalt and nickel (McCoy 148). The latter two resources are more beneficial to the state, whereby the relevant authorities have devised strategies to invest in their productions to gain substantial foreign exchange. In addition, tourism sector contributes immensely in augmenting Cuban income owing to the state’s breathtaking landscapes, which attract many tourists globally (Sharpley & Knight 241). Consequently, these resources have enabled the state to provide most affordable and reliable health care for its people contrary to the other developed states like US. Presently , the state comprises of most educated youths in diverse fields, for instance IT; that is capable of boosting its economy. This is evident from its medical care sector that constitutes of proficient professionals (Vidal, Villanueva & Gonzà ¡lez-Corzo 5). The state despite endowed with resources and systems that boost its

Tuesday, February 4, 2020

Book and Movie Essay Example | Topics and Well Written Essays - 500 words

Book and Movie - Essay Example Discussed below is the impact of hazardous waste on the environment, regulations of municipal and industrial waste, possible interventions to environmental degradation in relation to the movie and the novel. The world’s population is steadily increasing due to improved access to health care and technological advancements in the healthcare sector. These in turn reduced infant mortality and prolonged the estimated lifespan of both males and females. The rapidly increasing population generates large amounts of biodegradable and non-biodegradable waste. In the US, a 2012 study done by the country’s Environmental Protection Agency (EPA) revealed that the US population generated 251 million tons of municipal waste recycling only 34.5% (87 million tons). EPA’s estimates propel the US to the top of the list with regard to highest waste output per person. The high waste output automatically strains existing waste management measures instituted by both the federal and state governments. As a result, common to all states are landfills scattered all over each state containing heaps of non-biodegradable waste, which contributes to the rapid degradation of the environment. Worsen ing the situation, is the large amounts of industrial waste output from the vast number of industries operating in the US. In her novel, Paretsky (40) contrasts Chicago’s polluted industrial districts with the posh Coast. Apted’s depiction of the rolling mountains and scenic backdrop in the Native American reservation in South Dakota contrasted against the rusting automobiles and dilapidated houses mirrors Paretsky’s description. Due to the hazardous nature of industrial waste, the government’s way of managing industrial waste differs from the management of municipal waste. Legislative directives compel industries to find suitable methods of disposing their waste guaranteed not to pollute the environment. For example, unsanctioned dumping of

Monday, January 27, 2020

The UK Fast Food Market

The UK Fast Food Market UK is the country which has the highest fast-food consumption in the world. The country is known for having different cultures and a different cultural taste has a large impact on the global success of the fast food industry at national level. The UK fast food market grew by 5.2% to reach a value of $2.2 billion in 2008 (Datamonitor August 2009) The main players in the fast food industry: Sandwiches: Greggs, Subway and Thurstens Burgers: McDonalds and Burger King Chicken: KFC Pizza: Pizza Hut Dominos Pizza Fish and Chips Indian and Chinese Takeaway The external environment of the fast food industry can be properly analysed by applying PESTEL. It is a tool which helps in analysing the Political, Economic, Social and Technological environment of an industry. PESTEL analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. (Kotler 1998) PESTEL Analysis of the UK fast food industry: (P)olitical: The labelling of GM (Genetically Modified) food became important since April 2004 as new rules relating to GM labelling came into force. The motive behind GM labelling is to inform the customers if any ingredients in the food are genetically modified as it is the customers right to take a decision whether or not to buy such a product. The UK government is bringing strict regulations for the food sellers to inform the customers if the food items contain genetically modified ingredients. The political surrounding can be strongly affected marketers decisions. There has been increased regulation of business in recent times. The fast-food market was highly affected by the introduction of (GST) Goods Service Tax which resulted in the changes of prices in fast food outlets while the prices of other food items remained unchanged. Therefore, the fast food industry gives more emphasis on service rather than product stating that the customer will not get such type of service in their homes to differentiate them. (E)conomic The cost for setting-up a fast food joint or an outlet is very low. Therefore it becomes comparatively easy to enter the market. Franchising is an added beneficial factor and helps in setting up a good brand image. The market is growing as ever and a growing market is very important for the fast food industry. At the time of recession, the fast food restaurants do better business than other expensive restaurants as the price factor becomes important at such times. People tend to cut-down their expenses as their disposable income is less. (S)ocial The fast food industry in the UK pays a close attention to the requirements of the UK society. The people in UK have busy lifestyles and the fact that fast food restaurants are known for a quick and convenient service, they have become a part of the fast paced UK lifestyle. The people are a becoming more health conscious and have started adopting healthy eating as obesity is a known problem in UK. The fast food restaurants are known for serving foods which are high on calories. (T)echnological The fast food industry is a growing industry and technology has played an important role for the ongoing success. They have to keep up with the fast pace of changing technology to keep themselves in competition. A recent example to this is McDonalds installing Electronic Funds Transfer at Point of Sale (EFTPOS) which is accepting debit or credit cards from customers at the time of their purchase. Online marketing for kids such as games, promotions of new products and offers on the website. Computerised order-taking and billing systems (till system). The recent improvements in technology especially in the fast food industry have been due to increased regulation. The increased regulation on health has resulted in the standards of safety to be stricter. This means that the customers have no doubt about the quality and service and they know that it is of the finest possible standard and so they can enjoy the product. (E)nvironmental Fast food outlets like KFC, McDonalds and Burger King are majorly known for the production and consumption of food derived from animals. Proper measures have to be taken to consider animal rights campaigns as there have been many campaigns relating to mistreatment of animals in slaughter houses. Prices of resources like oil and coal are on a rise and therefore the prices of fast food products are likely to increase as the cost of transportation increases. An environmentally friendly company has a good image in the minds of consumers. The packaging in McDonalds was changed to paper in 1991 from polystyrene boxes as the consumers demanded for a more environmentally friendly packaging. This has a good effect on the minds of the consumers that the food they are eating does not affect the environment. (L)egal The fast food industry has to adopt proper Health and Safety guidelines as they are associated with food. Such political factors are of great importance to the fast food industry as it can affect the industry to a great extent. Food standard agency is an agency which is responsible for the health of public in relation to food in the UK. It is important for the fast food industry to follow the regulations imposed by the FSA (Food Standard Agency) in the interest of public health. Porters Five forces model is designed to analyse the structure of the industry. Porters 5 Forces Analysis of UK Fast Food Market Buyer Power The fact that not everyone enjoys fast food has resulted in the weakening of buyer power in fast food industry but it is highly popular with maximum UK consumers. Brakes and 3663 are the leading suppliers/distributers in the UK which has concentrated the food service supply market. The fast food companies offer different range of foods and keep them differentiated from others. Major companies invest heavily in brand building with the help of advertising and keeping a unique and uniform visual style of their restaurants. Hence, buyer power is weakened and consumer loyalty is strengthened. Consumer loyalty is increased by some companies by rewards programs, competition and giving free gifts for example McDonalds offer a free toy in Happy Meals. The buyer power is however strengthened to an extent by insignificant costs of switching and a quantity of price sensitivity. Therefore buyer power is not high or low, it is moderate. (Datamonitor August 2009) Supplier Power One important input in the fast food market is food. UK has a concentrated food supply market with Brakes and 3663 as the leading suppliers or distributors. The suppliers have decreased their dependence on the fast food companies as they have other kinds of profit foodservice and cost foodservice customers. It is important for the fast food companies to maintain their suppliers who offer marketable quality food which is at a low cost. Therefore, the supplier power is increased in the UK market. Labour plays an important part in the fast food business and the laws in UK like the minimum wage law strengthens the employees who are considered as the suppliers of labour. This indicates that the supplier power is high and strong. (Datamonitor August 2009) Threat of new entrants The rules and regulations in the UK have certain barriers to entry. There may be some limitations implied by the local authority on the number of restaurants of a particular type, but this type of barrier is limited to an extent. It is difficult for a new entrant in the industry to gain profits and do well in the initial stage as there is low consumer loyalty and some barriers to gain entry in the fast food industry. There may be problems on getting into prime locations and places which are busy like high streets. Some fast food chains get into a location by buying or signing leases just to prevent a rival getting into that location. The cost of setting up a new chain is relatively low and recent years have seen many new entrants in the market. The ease of entering a market and expanding has been demonstrated by chains like Subway. Thus this can prove to be a serious threat which is more serious to smaller chains that have the benefit of wide market support. Therefore, the likelihood of new entrants is high. (Datamonitor August 2009) Threat of substitutes The fast food substitutes include other forms of food service and retails like ready-to-eat meals, frozen foods etc for home cooking. As fast food is cheaper than any other form of food service, substitutes do not challenge the price of fast food and the main purpose of fast food does not comply with substitutes as the convenience factor in fast food goes missing. Fast food has faced many forms of criticism of being unhealthy while retail food promises to consumers of being healthy. Substitutes also offer a wide range of products. Therefore substitutes pose a moderate threat to the fast food industry. (Datamonitor August 2009) Rivalry of existing customers There is a huge competition in the fast food industry in which McDonalds in the leading fast food which serves more than 2.5 million customers on a daily basis company in the industry (McDonalds 2008). Other competitors in the market include Burger King, KFC and Subway. There are other small independent fish and chip outlets, burger shops and kebab corners which include in the competition. The dominant firms control a larger share of the fast food industry and they are able to hold this share due to the high amount of marketing done by them. Ready-prepared sandwich market is the most popular fast food which accounts of 1/3rd of the food market. It is followed by the burger which is dominated by McDonalds and Burger King. The fish and chip sector comes next which is made of independent shops and has a market share which is half to that of the burger. The location of the fast food restaurant acts as an important key in the rivalry of the food industry. Therefore, threat of existing customers is high in the fast food industry. (Datamonitor August 2009) Swot analysis is a tool for auditing and analysing the environment of a company. It stands for strengths, weakness, opportunity and threats. SWOT analysis of McDonalds (S)trengths McDonalds is been in business since 1955 and has built up huge brand equity. It is the number one fast food company in UK in terms of food service sales with 12% share of the total sector in 2008. (Euromonitor International 2008). It has 31000 restaurants across the world which serves fries and burgers in nearly 120 countries. It retains its customers through continuous innovation and product development. It also provides a clean environment for customers. Due to its wide reach across the world, it gives McDonalds to handle economic fluctuations which can arise in a country. It can operate effectively even at times of recessions as there a social need among the people to get comparatively cheap and good quality food. Their global restaurants are adapted to meet the requirements of different cultures. For example, lamb burgers are served in India and they have separate entrances for families and single women in the Middle East. Large scale investment has carried to support the franchise network of McDonalds. Approximately 85% of restaurants worldwide are owned and operated by franchisees. In 1997, it was named Entrepreneurs number one franchise. Food safety is taken very seriously in McDonalds and there are around 2000 checks performed on every stage of food preparation It has a loyal staff and a strong management team. It provides professional training for its employees. More than 250,000 employees graduate from the Hamburger university which is a McDonalds training facility. (W)eaknesses McDonalds could not compete with the fast food pizza chain as it failed to test market pizza as a substantial product. More money spent on training due to employee turnover. The customers are becoming more health conscious which has been reflected in the sales in McDonalds to an extent as burgers and fries are known to be high on calories. (O)pportunities In this health conscious society, a need for low calorie food has arisen. Introduction of low calorie foods like low calorie burger and fries cooked in low calorie oil can be a great opportunity. Some McDonalds outlets have a playground for kids which are an attraction for kids. More outlets should have such playgrounds to attract families with kids. A dining-out market is a recent hit among the young generation and the middle age group. This can be seen as an opportunity for McDonalds in attracting more young and middle aged group by having restaurants which have a dine-out section. With the upcoming Olympics in 2012 and the FIFA World Cup in South Africa is a great opportunity and is predicted to have a positive impact on McDonalds as it is a principle sponsor of both football and Olympics. Enter the coffee selling market and compete with coffee shops like Costa and Starbucks by opening McCafe which is especially dedicated in selling coffee and having Wi-Fi internet to attract coffee shop goers. Also, get into the sandwich making segment which McDonalds is left out of. Provide optional food for people with allergies like nut free and gluten free. Expanding more into the emerging markets of India and China. (T)hreats Consumers adopting healthier lifestyles and nutrition can prove as a threat as McDonalds is known for serving food which is high on calories. McDonalds has been criticized by parents for spoiling their children as young as one year olds by their marketing tactics which include happy meals with toys and popular movie tie-ups. Threats from local competitors like Burger King, KFC, Subway and other individual burger outlets. Recession may reduce the sales in McDonalds to an extent as the spending among people is reduced due to less disposable income. Threats from contamination of the food like e-coli which was recent in the UK. Sources (Hoovers (2008), http://www.hoovers.com/mcdonalds/-ID__10974-/freeuk-co-factsheet.xhtml [2] McDonalds Annual Report (2008) [3] http://www.dlea.com.au/?Community/Health_and_Nutrition/Health_and_Nutrition [4] Jobber, (2006), Principles and Practices of Marketing, 3rd Edition)

Sunday, January 19, 2020

‘Popular’ Music

‘Popular music' is the broadest and as the name would suggest most popular genre of music today. The term ‘Popular Music' was first used in the 19th century but it is the twentieth century that has seen the most developments in popular music. , the technology it uses and the media it is conveyed in The start of ‘Pop Music' is generally thought to have been in the 1950's with the advent of Rock ‘n' Roll. This is when music was first really brought to a mass audience watching on television. By the end of the 1950's over half the population owned a television. Millions more than at the start of the decade. Popular bands were made ‘popular' because they were being brought to the masses. The 1960's saw a broadening in ‘popular music' with TV shows such as ‘Top of The Pops' showing a selection of hits from the top 40 of the singles chart. This use of the media brought most styles of music that were popular to a mass audience. Later in the 1970's and 80's pop magazines were introduced. Some such as ‘Smash Hits! were aimed at the younger early teen end of the market while others such as ‘NME' or ‘New Musical Express' were aimed at older more refined music fans to popular music. The late 1980's saw a flurry of new popular music magazines, many of which are still popular today, rock magazine ‘Kerrang! ‘ being a leading example. I believe that the 1990's has seen a ‘dumbing-down' of some magazines such as ‘Smash Hits! à ¢â‚¬Ëœ. Now aimed at an even younger possibly pre-teen audience it is little more than a promotional vehicle for the groups and artists represented in it's pages. The featured groups in these magazines are often from a new sub-genre that has developed from the 1980's to now and is known as the manufactured band. In recent years the idea of manufactured bands or artists has been embraced into the reality TV format with shows such as ‘Pop Idol' showing the development of a band or artist live on TV. I believe this innovation has been bad for music in general as the top 40 chart is now flooded with either reality TV winners, reality TV losers or artists who have gone through a similar process but have not been televised in doing so. In recent years music television has risen to the fore as a major part of an artist's success. When MTV was launched in the early 80's who could have thought that the music video would become the phenomenon it now is. Artists spend millions of pounds and hundreds of hours making sure their video is just right. In the early 21st century there are now over 20 music channels showing every thing from rock to rap, from classical to teen pop. However nowadays all artist's videos are so good that the music video seems to have gone full circle and now the music is more important again. In the pop music industry there have been thousands of innovations over the years but no genre has surpassed the sub genre of rap for innovative ideas. Originating from street corners where young black males would ‘battle' against each other using lyrics rap is now a multi-billion pound industry with the leading players earning vast fortunes. Rap has certainly come a long way since it's humble beginnings. The 1980's were a massive decade of innovation for rap, a genre that had begun in the 70's. the start of the 80's rappers were still using manual mixers to combine beats and mix tracks in the way that has become a hallmark of rap. By 1990 rappers were using digital mixers to blend beats more harmoniously. The result a more clear-cut sound that has perhaps made rap the music of the 90's. Pop music has come a long way since it begun in the 1950's. Technology and the media have perhaps had as larger part in pop music's success than the music itself. However I believe the media ha s become too involved nowadays by creating stars themselves while not playing other artist's music. After all ‘popular music' should be about the music not making things popular. However there is one dark cloud that looms over the organisations that run the music industry such as record labels and the media. The Internet. Technology has now come so far that music files can now be swapped over the Internet through such software such as ‘Napster' or ‘Kazaa'. Now when a teenager hears a song he or she likes on the radio they don't rush to the record store. They rush to their computer. It is not just teenagers either. Millions of adults indulge in this type of music piracy every day. Even though they are ripping off the very artists they love. I believe however that the problem is not with the designers of ‘Kazaa' or with the people who are downloading it. After all millions of people use these services, law abiding ordinary people. The reason for this I believe is because people see record companies as big faceless corporations who don't really care about music or people, just making money. I think it is the music companies responsibility to stop people using these ways of obtaining music by making ‘popular music' mor about music and less about money.

Saturday, January 11, 2020

The Rivalry Among Existing Firms: Strong

The Rivalry among existing firms: strong The office supply industry has a large number of players with a high diversity of rivals. Competition is very furies between them because the office supply industry is so divers in product and services they provide; they include high volume office supply, warehouse clubs, online retailers, copy and print businesses, discount retailers and local and regional contract stationers. The large number of competitors in this industry, along with a lack of product differences, with low switching coast for buyers and the ability of the buyers to shop around the internet for the best price.Had made this industry growth to become very slow. source http://360. datamonitor. com/Product? pid=4CA55D31-18F9-44E1-BB86-D1E5E5306887 Rivalry Figure 9: Drivers of degree of rivalry in the office services & supplies market in the United States, 2010 Players range in size and product diversity; they include high-volume office supply providers (e. g. Staples), warehous e clubs (e. g. Costco), copy and print businesses (e. g. FedEx Office), online retailers (e. g. Amazon. com), ink cartridge specialty stores, discount retailers, as well as several local and regional contract stationers. Related article: Evaluate External Corporate CommunicationsThe large number of players, along with low-cost switching for buyers, low product differentiation, easy expansion by utilizing the internet, and poor market growth in recent years, intensifies rivalry amongst incumbents. This is ameliorated somewhat by the diversity displayed in the product portfolio of some players, such as online retailers and discount retailers, who operate in other markets and are therefore not solely reliant on the revenues generated from the office services and supplies market.Relatively low storage costs and the non-specificity of players’ assets lowers barriers to exit and eases rivalry. Overall, rivalry is strong. FIVE FORCES ANALYSIS The office services & supplies market will be analyzed taking retailers of paper, storage, stationary, and office services, such as photocopying, printing and binding as players. The key buyers will be taken as businesses, and manufacturers of paper, storage, st ationary, and equipment for photocopying, printing and binding as the key suppliers. SummaryFigure 4: Forces driving competition in the office services & supplies market in the United States, 2010 The market is highly fragmented with players ranging from multinational high-volume office supply providers to local stationers. The abundance and diversity of buyers weakens buyer power, whilst low-cost switching, low product differentiation, and high price sensitivity strengthen it. Such factors, along with low brand loyalty and easy access to suppliers and distribution, also contribute to the high likelihood of new entrants.Suppliers are numerous, and low differentiation, along with some backwards integration by players who sell their own branded goods, weakens supplier power. The large number of players, along with low-cost switching for buyers, low product differentiation, easy expansion by utilizing the internet, and poor market growth in recent years, intensifies rivalry amongst inc umbents. Buyer power Figure 5: Drivers of buyer power in the office services & supplies market in the United States, 2010 Buyers are numerous and diverse.This, along with the importance of the products and services provided by players to buyers, weakens buyer power. Buyers can range in size from sole proprietors to multinational corporations and buyer power is boosted by larger buyers with greater financial muscle. Large businesses put office services and supplies out to tender bids while smaller businesses can negotiate discounts through trade associations. However, buyer power is sustained by low customer loyalty, low switching costs, low level product differentiation and high price sensitivity, giving customers a wide choice of retailers.The internet has made cost comparison easier, raising price transparency and increasing competition. Overall, buyer power is moderate. Supplier power Figure 6: Drivers of supplier power in the office services & supplies market in the United State s, 2010 Suppliers are numerous and diverse with a large array of goods. This scale of competition from low cost economies in the Asia-Pacific places restraints on other suppliers. Players tend to have several suppliers, and this, along with low switching costs, weakens supplier power, particularly in instances where larger players have greater negotiating power.On the other hand, suppliers can offer their products to a wide range of customers, and this serves to increase their supplier power. There are elements of integration within the industry as global players sell their own branded goods. For example, Staples own branded goods represented about 23% of their sales in 2009. The lower pricing of such activities undercuts the power of other suppliers. Overall, supplier power is moderate. New entrants Figure 7: Factors influencing the likelihood of new entrants in the office services & supplies market in the United States, 2010Most office supplies are commoditized products, which hav e little brand loyalty. This, along with low enduser switching costs, little government regulation, and easy access to suppliers and distribution channels, is conducive to the entry of new players into the market. Larger players benefit from scale economies that allow them to compete with high-volume office supply providers that lead the market. Larger players with greater financial muscle would be able to negotiate better contracts with suppliers and therefore achieve better profit margins.Entry can be achieved on a smaller scale by focusing on a specific product range (e. g. an ink cartridge specialty store) or by developing an online retail shop. Poor growth in recent years, with stagnant growth forecast for the 2010-2015 period, decreases the threat of new entrants into the market somewhat. Overall, the threat of new entrants is strong. Substitutes Figure 8: Factors influencing the threat of substitutes in the office services & supplies market in the United States, 2010Many mode rn companies are taking strategies to minimize costs and the environmental impact of their operations by moving towards a paperless office format: switching costs are not excessive, as most companies have already invested in appropriate ICT systems. This, therefore, constitutes a serious challenge to those operating primarily with paper-based office products. Storage and stationary may also be influenced by switching to a paperless office format. Office services such as photocopying, printing and binding may be substituted by electronic forms of communications.Overall, the threat of substitutes is moderate. Same source Office Depot, Inc. Table 10: Office Depot, Inc. : key facts Head office: 6600 North Military Trail, Boca Raton, Florida 33496, USA Telephone: 1 561 438 4800 Fax: 1 800 685 5010 Website: www. officedepot. com Financial year-end: January Ticker: ODP Stock exchange: New York Source: company website D A T A M O N I T O R Office Depot is engaged in the supply of office pro ducts and services. The company offers national branded and private labeled office products which includes business machines, computers and office furniture.Some of the private brands are Office Depot, Niceday, Foray, Ativa, Break Escapes, Worklife and Christopher Lowell. The company conducts its business through three business divisions: North American retail, North American business solutions and international. The North American retail division sells a range of branded and private branded merchandise including office supplies, business machines and computers, computer software, office furniture and other business related products and services. These products are sold through the company's chain of office supply stores in the US and Canada.The stores operated by the division also contain a copy, print and ship center which offers graphic designing, printing, reproduction, mailing, shipping, and other services. In 2008, Office Depot started PC support and network installation servi ces to provide in-home, in-office and in-store support for the technology needs of the customers. By the end of 2008, the company operated nearly 1,267 office supply stores in the US and Canada. Store replenishment is handled through cross dock facilities and the bulk merchandise is sorted and shipped within a day. By the end of 2008, the company operated 12 cross dock facilities.The North American business solutions division sells nationally branded and private brand office supplies, technology products, furniture and services through various channels: dedicated sales force; catalogs and internet sites. The division's direct business is tailored to service small and medium sized customers. These customers can order products from the catalogs through phone or through the company's websites. The North American business solutions division employs a dedicated sales force for the contract business which serves predominantly, medium sized to fortune 100 companies.The sales force LEADING COMPANIES United States – Office Services ; Supplies 0072 – 2115 – 2010 Â © Datamonitor. This profile is a licensed product and is not to be photocopied Page 29 offer customers allied services of providing information, business-tools and problem solving. In addition, the division undertakes government contracts through a multi-state contract available to local and state government agencies, school districts, higher education and non-profit organizations across the US.The division operated 20 distribution centers at the end of 2008 and it fills in the contract and direct business orders through inventory maintained in these distribution centers. The international division offers office products and services in 48 countries throughout North America, Europe, Asia and Central America. Office Depot offers its products through wholly-owned and majorityowned entities or other ventures in 38 countries. This division sells its products and services through direct mail c atalogs, contract sales forces, internet sites and retail stores. Office Depot operated 162 retail stores in France, Japan,Hungary, Israel, Sweden and South Korea, as of January 2009. In addition, the company operated 98 stores under licensing and merchandise arrangements in South Korea and Thailand. Office Depot participates in the joint venture Office Depot de Mexico which operates 186 stores in Mexico, Costa Rica, El Salvador, Guatemala, Honduras and Panama. This division established regional headquarters for Europe/ Middle East and Asia to support its operations in these geographies. The company offers its products in the international market through more than 35 websites which cater to various geographical locations.It offers products through catalogs in 14 countries. Office Depot operated 43 wholly owned and majority owned distribution centers by the end of 2008 for providing inventory to fill in the orders of its international division. Source http://www. community. officedep ot. com/envpolicyqa. asp Clarifying Q ; A | Who are Office Depot's Stakeholders? | | Office Depot is committed to working with its stakeholders – our suppliers, employees, customers, shareholders and the conservation science community – to promote and advance environmental stewardship.This said, Office Depot will maintain an open communication channel with other organizations that wish to contribute to our process of continual improvement – a communications channel and process in which contributions are considered within the framework of conservation science, so that we may continue to strengthen our environmental performance by internalizing appropriate, scientifically based improvements to our environmental policies and programs.Office Depot's work with the conservation science community reflects our desire for a collaborative, scientific approach to identifying and addressing the issues of environmental stewardship. | | | Why Does Office Depot engage its Stak eholders and what is Office Depot's approach to stakeholder involvement? | | Office Depot's approach is one of inclusion and consultation for the mutual benefit of the environment and our stakeholders.Office Depot actively promotes the responsible use of our natural resources by working with these stakeholders in the ongoing pursuit of improvements and innovation that promote and advance the principles of environmental stewardship in ways that: * Produce solutions with integrity and purpose; * Are responsible, transparent, accountable, realistic and actionable; * Produce results that are tangible, measurable and reportable; and, * Reward innovation and leadership. |