Wednesday, August 26, 2020

Emotional and Behavioral disorders Essay Example | Topics and Well Written Essays - 250 words

Passionate and Behavioral disarranges - Essay Example me of the regular EBD conditions incorporate full of feeling issue, nervousness issue, schizophrenia, direct and consideration issue, and modification issue (Lehr, 2005). When all is said in done for the administration of understudies with EBD in a study hall setting may not so much be viable (Keller, 2002). The methodologies that are picked ought to be proof based and demonstrated through exact writing. The degree of help gave to the understudies ought to be grouped into 3 levels, in particular, essential, auxiliary and tertiary avoidance. At the essential level, issues are kept from creating, and as a rule all the understudies are focused through showing suitable conduct. Auxiliary counteraction incorporates diminishing the seriousness of the issues and bringing down the dangers that might be available to the understudies. At the tertiary level, built up issues are surveyed and proper mediations are executed. In addition, the seriousness and term of the negative results are diminished utilizing different measures (Lehr, 2005). Youngsters with EBD may require situation for probably some term of time in uncommon study halls that give an organized domain to improvement. The results in such a situation are progressively controlled and unsurprising. Understudies in such a program would be compensated for proper conduct (Hewett, 2002). The instructor would continually evaluate the requirements of the study hall and exhibit deliberate educating through a few modes including conversation, introduction, displaying, and so on. Conduct changes might be required however conduct treatments, for example, uplifting feedback, contracting, and so forth. Strong treatments as music, craftsmanship and exercise treatments might be expected to expand a self-understanding and confidence of the youngster (Council for Exceptional Children, 2011). One of the key components in overseeing pressure that might be required by instructors showing youngsters with EBD is mindfulness. Through mindfulness, the instructor is better ready to comprehend the

Saturday, August 22, 2020

Challenges in Hrm Free Essays

string(158) likewise endeavors to improve the limit of people for basic re? ectivity by perceiving that singular personality and development are vital to learning. Studies in C ontinuing Education, V ol. 23, N o. 1, 2001 Challenges in Human Resource Development Practitioner Preparation ROBYN JOHNSTON University of Technology, Sydney This article depicts a portion of the difficulties that defy originators of projects which get ready or upskill Human Resource Development (HRD) experts. We will compose a custom article test on Difficulties in Hrm or on the other hand any comparable point just for you Request Now It surfaces differing points of view of human asset improvement and a portion of the issues that go up against associations in the post-mechanical economy which have suggestions for HRD practice. It additionally surfaces a few strains and territories of assembly that can be found in ongoing examinations which have researched the job of HRD professionals. The  ® nal segment suggests some considerable territories that ought to be tended to inside HRD readiness programs which are intended to prepare students for training in the current authoritative setting. Unique Introduction Organizational learning and expertise development activities are progressively being viewed as adding to the accomplishment of hierarchical intensity in the contemporary economy. Accordingly, the improvement of representatives has become a progressively noticeable hierarchical practice. Since Human Resource Development (HRD) professionals are fundamentally answerable for representative advancement there is a requirement for them to turn out to be all the more exceptionally talented to guarantee that their training meets the changing needs of associations. Formal instructive projects in the act of HRD give a method of helping experts to secure the aptitudes they currently requirement for compelling practice. The plan of such projects, in any case, is tricky given the rising and cross-disciplinary nature of the  ® eld. This paper surfaces a portion of the difficulties related with program plan for the advancement of HRD professionals, drawing from conversations in, and proâ ® ling research from, the HRD writing. The  ® nal segment of the paper proposes a few key territories that should be tended to in preliminary projects for HRD experts. Some Deâ ® nitions In concentrating on the improvement challenges for such a word related gathering, this paper is utilizing ? Human Resource Developer? as an umbrella term to include those professionals whose work inside associations is concerned basically with improving execution through encouraging learning in people, gatherings or the association all the more by and large. While the decent variety of training in the  ® eld is acknowlISSN 0158-037X print; 1470-126X on the web/01/010037-17 O DOI: 10. 1080/01580370120043231 2001 Taylor Francis Ltd 38 R. Johnston dged, for the motivations behind this paper those working in associations with positional names including endeavor mentor, preparing ofâ ® cer, coach and engineer, learning planner or specialist, execution designer, hierarchical engineer and staff improvement ofâ ® cer are being crumpled into one word related classification. These marks have been or are being utilized in associations and in the writing to assign those w hose essential work is to improve execution in hierarchical settings through cultivating learning (Mulder, 1992). The paper additionally utilizes the term Human Resource Development as an umbrella term to depict crafted by such professionals. It along these lines considers HRD practice as including conventional types of preparing just as different types of representative or hierarchical turn of events. Challenge 1: what is driving HRD practice? A significant test standing up to architects of projects for HRD professionals is figuring out what is driving HRD in hierarchical settings. Absolutely those expounding on the  ® eld in the two diaries and HRD technique writings give various contending points of view about this inquiry (Kuchinke, 1998; Barrie Pace, 1997; Garavan et al. , 1995; Chalofsky, 1992; Watkins, 1989). A short rundown of a portion of the contrasting points of view follows. HRD is Primarily About Meeting Business Needs Through Learning There is a group of writing that contends that HRD is  ® rst and premier about improving execution through learning-based procedures to accomplish business objectives. This point of view, supported by human capital and vital human asset hypotheses, guarantees that the genuine estimation of HRD practice ought to be estimated as far as its commitment to associations rather than the estimation of learning for the individual (Kuchinke, 1998; Stace Dunphy, 1996; Torroco Swanson, 1995). It underscores that HRD movement should give quantifiable worth added results that are adjusted to the crucial, objectives and business arranging procedures of associations. It likewise contends that HRD practice is proactive and in this way about foreseeing up and coming business needs and molding the organisation’s future through alternate courses of action that  ® rms can convey when circumstances warrant (Kuchinke, 1998; Martocchio Baldwin, 1997; Garavan et al. , 1995). Such a future direction implies, that HRD practice ought to be tied in with improving the ? exibility and flexibility of workforces and specialty units and hence should work in close relationship with other authoritative or business frameworks, and once in a while clients or providers, to help accomplish business objectives. A business-arranged point of view of HRD would recommend that HRD planning projects should forefront learning exercises that expansion learners’ understandings of the working and heading of their associations and the weights these associations face. Such projects should construct learners’ abilities to analyze quick and future hierarchical expertise level needs. They ought to likewise furnish students with a comprehension of a scope of techniques for accomplishing and communi-Challenges in HRD Practitioner Preparation 39 cating quantifiable and straightforward results regarding execution enhancements that are esteemed by associations. HRD is About Fostering Individual Employee Growth and Development Through Learning A contending point of view of HRD is that it is fundamentally about helping people working in associations learn and develop. Despite the fact that there is banter between those contending that improvement practice ought to be driven by an instrumental competencebased approach and those contending for a progressively comprehensive humanistic way to deal with representative turn of events, advocates from the two camps place that the significant worry of HRD is that of helping people and gatherings learn through proper preparing or some other arranged procedure (Barrie Pace, 1997; Watkins, 1989). As an outcome, the association will beneâ ® t, however this is auxiliary, as the fundamental concern is consistently for the individuals occupied with the learning. This point of view of HRD contends that learning is the instrument for enabling people by outfitting them with aptitudes and information required for mechanical and word related change. In the event that training is driven by a humanistic direction, it frequently includes students arranging their own turn of events. It likewise endeavors to upgrade the limit of people for basic re? ectivity by perceiving that singular personality and development are essential to learning. You read Difficulties in Hrm in classification Article models On the other hand, when aptitude arrangement and learning is driven by an increasingly instrumental methodology and dependent on industry-or endeavor based competency guidelines, universal instructional courses and hands on training and appraisal of abilities are normal. This accentuation on the requirement for singular worker development through learning is continued by late hierarchical writing, which contends that people should assume more noteworthy liability for their own progressing improvement and profession the board. Such writing recommends that people can no longer anticipate that their bosses should assume sole liability for guaranteeing representative vocation improvement given that contemporary work is regularly venture based and along these lines less perpetual. In this situation, people need to make open doors for their own development and improvement and henceforth should look for singular taking in and development openings from HRD exercises (Arnold, 1997; Wilson Barnacoat, 1995; Handy, 1995). This viewpoint of HRD would propose readiness programs for HRD experts ought to give students sound understandings of the standards of grown-up improvement and learning and with abilities to plan advancement approaches which upgrade singular learning and improvement. HRD is About Fostering the Development of a Learning Organization This third point of view is found in both administration and HRD writing, and is every now and again connected with superior associations that are using new working works on including the utilization of increasingly complex creation innovation, progressively participative ways to deal with dynamic, group working structures and more ? exible utilization of work. It is additionally a point of view of HRD practice regularly found in associations experiencing signiâ ® cant basic or social change (Marquard 40 R. Johnston Sofo, 1999; Barrie Pace, 1997; Field Ford, 1996; Watkins Marsick, 1992; Jones Hendry, 1992). Such associations every now and again recognize themselves as learning associations or if nothing else show that they are trying to become learning associations. Deâ ® nitions and portrayals of learning associations change. Most deâ ® nitions, be that as it may, propose that such associations have attributes which incorporate the abilities to gather, store and move information which empower them to persistently change themselves thus achieve significant levels of execution and serious situating. These deâ ® nitions and depictions additionally propose that learning associations enable representatives to learn as they work both independently and collectivel

Monday, August 17, 2020

The Punishment of Women in Shakespearian plays

The Punishment of Women in Shakespearian plays Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Academic Discipline: English Course Name: Shakespeare Assignment Subject: The Punishment of Women in Shakespearian plays Academic Level: Undergraduate-fourth year Referencing Style: MLA Word Count: 2,235 A woman’s love is not always what it seems in a Shakespeare play. It often fails to satisfy individuals or to last for any length of time. Traditional representations of nurturing, compassionate, domestic females are abandoned in Titus Andronicus and King Johnâ€"two Shakespeare plays where love is undervalued. Women attempt to survive in these worlds of patriarchy and brutal war by obtaining their own form of power or else they will succumb to traditional expectations of weaker feminine roles. Lavinia and Tamora in Titus Andronicus are women who are frozen by and suffer for their love and loyalty. Tamora transforms from devastated mother to cruel demon void of emotion while Lavinia’s devotion to her father and Bassianus renders her a vulnerable victim. Eleanor and Constance in King John are as ambitious as Tamora and their own tidings of love are equally complicated and insincere. If Shakespeare’s women are ambitious and threatening then they become monsters who lack compassion and the capability to express true love. Innocent women are equally doomed and must unfairly suffer alongside the genuinely malicious females. For these opposing sets of characterized women, love of any kind is not supported or encouraged, for it leads to bloodshed and tears. In Titus Andronicus, initially Tamora has plenty of genuine love, particularly for her children. When Alarbus is taken prisoner by Titus and sentenced to die, Tamora pleads “[a] mother’s tears in passion for her son: / And if thy sons were ever dear to thee, / O, think my son to be as dear to me” (1.1.106-108) but Titus ignores her cries. Tamora hopes to strike a chord with Titus by appealing to his own role as parent. She is ignored and humiliated, forced to give up her son and become a slave to Rome. Her blood now boils with hatred; she is numbed with the desire for revenge and abandons compassion and love as a result. Tamora is focused on ruining the Andronici and is not distracted by human emotions. She is tremendously lucky that Saturninus, the new Emperor of Rome, chooses to marry her. Douglas Green points out “that her captivity is the sign of Titus’ power” (320) so her quick grab at Saturninus ensures her own rise to power to manipulate Titus’s fall. No longer a slave, Tamora promises Saturninus that if he “advance the Queen of Goths, / She will a handmaid be to his desires, A loving nurse, a mother to his youth” (1.1.31-33). She does not intend to spend her time truly loving him; she flatters Saturninus only to manipulate him later, needing only the power which accompanies their union. Manipulation and rhetoric are her impressive skills and Saturninus is easily fooled. He is much easier to convince than Titus, and so she will use her new husband to exact her revenge. Any claim Tamora makes to “love” someone is easily proved false. In the six places where Tamora uses a form of the word ‘love’ her words drip with insincerity. She does not loveâ€"she lusts. Even her adulterous relationship with Aaron is not one of love. He does not hold a special place in her heart, especially considering that she is so quick to marry Saturninus for power. Tamora refers to her lover as her “lovely Aaron” (2.3.10) only to use the same pet name for her husband later as she flatters him: “[m]y gracious lord, my lovely Saturnine, / Lord of my life, commander of my thoughts” (4.4.27-28). She uses Saturninus specifically for his powerful position as Emperor while Aaron’s role is to satisfy her in bed. Saturninus is obviously a pawn for Tamora to use and abuse, and she does not even feel remorse for having her brother-in-law murdered. She has a child with Aaron and abandons it, letting its fate be decided by strangers. Even a mother’s love which she p ossesses in the beginning has tragically disappeared. Tamora is too focused on satisfying all her cravings and is unapologetic for her cold cruelty. Lavinia is an innocent woman who desires love over ambition or powerâ€"the opposite of Tamora. She is an obedient daughter who praises her father: “In peace and honor live Lord Titus long, / My noble lord and father, live in fame!” (1.1.157-158) and Titus returns her love when he thanks Rome for keeping Lavinia “lovingly reserved/ The cordial of mine age to glad my heart” (1.1.165-166). Titus agrees to let Saturninus marry Lavinia to settle the unrest in Rome and unite the two great families and as the “silent pawn” (Green 322) Lavinia reluctantly submits. Saturninus wants “to advance / Thy name and honorable family” (1.1.238-239) and Lavinia must obey her father even if it means sacrificing her happiness with his brother Bassianus. Saturninus initially chooses her to be his wife but, after seeing Tamora he insults Lavinia, promising Tamora that “he comforts you / Can make you greater than the Queen of Goths” (1.1.268-269). If Lavinia shared Tamora’s ambition s he would be bothered by his sudden interest in Tamora, but she has no desire for power. Instead, Lavinia is relieved that Saturninus is taken with another woman, for now she is free to love Bassianus once more. She does not mind that she is leaving an Emperor for a man with less power and authority: love is more important to her than power. In her essay on children in Shakespeare Ann Blake claims that “in the world of Shakespeare’s plays the innocence of living children is constantly felt. They may tease and become tiresome but they never practice that thoughtless cruelty which appears in the imagery of the plays” (294). Although Lavinia is technically a young woman, her role as Titus’ daughter is maintained and she remains his innocent child to the audience. Blake acknowledges that many critics: try to persuade readers to see these young women as in somehow contributing to their own fate through weakness, stubbornness, or pride. Those less willing to lay blame on these victims must acknowledge that even the most virtuous…meet with tension and conflict. (301) Lavinia’s importance as dependent daughter is even more frightening when, despite the power and influence of her family, her innocence is destroyed when she is raped and mutilated. Titus was mercilessness to Tamora and her children in the beginning of the play, unknowingly condemning his own daughter later. Tamora shows no mercy in her revenge: her sons kill Bassianus in front of Lavinia, leaving her vulnerable with no man to defend her. She is a woman who has always been protected; first by her father and then Bassianus. Tamora reaches a new low when she encourages her sons to rape Lavinia, ignoring the girl’s cries: O Tamora, be called a gentle queen, And with thine own hands kill me in this place For ‘tis not life that I have begged so long; Poor I was slain when Bassianus died. (2.3.168-171) Not satisfied with simply murdering Lavinia, Tamora prolongs the pain, misery, and humiliation for as long as she can. Blake argues that it “is not necessary for innocence to be destroyed to have a powerful effect” (301), but in Titus Andronicus there is no other alternative. Lavinia remains a helpless pawn and her innocence has no chance of surviving. She represents how “the horror of violence [is] inflicted on those incapable of defending themselves, or even of understanding why they are to be hurt” (295). While Titus is spared the physical injury, he also suffers by seeing his daughter tangled in Tamora’s grip and from knowing that he is the cause of these horrors. Lavinia’s attempt to overstep her boundaries results in her brutal punishment. Her slight attack on Tamora is a huge mistakeâ€"she is no match to Tamora’s strength and cruelty. Lavinia and Bassianus discover Tamora and Aaron in a sexual liaison and Lavinia “reveals a proud, baiting wit as she rebukes Tamora” (Green 322) for betraying Saturninus. Lavinia has no experience in vindictiveness and quickly becomes Tamora’s prey. When Bassianus is killed, Lavinia mourns this loss, for her weakness is love. If she had obeyed Titus and stayed with Saturninus she would be spared the pain of her true love’s death. She and Bassianus criticize Tamora’s seductive power and flash their love in her face which incites Tamora’s rage. Lavinia and Tamora are rivals and Tamora shakes with jealousy because she knows that she is incapableâ€"or unwillingâ€"to express real love. Her marriage is a farce and Aaron is just her casual lover, but Lavinia has Titus and Bassianus to love and protec t her. Tamora must destroy these legitimate relationships because she has denied them herself. In King John Queen Eleanor is as vindictive toward Constance as Tamora is to Lavinia. She tells King John that “ambitious Constance would not cease / Til she had kindled France and all the world / Upon the right and party of her son” (1.1.32-34). She tries to blame the political turmoil on Constance’s desire for power, yet it is Eleanor’s own jealousy and ambition on display. Eleanor rejects her female identity when she calls herself “a soldier” (1.1.150). She attempts to control her son’s sovereignty as best she can “[s]o much [her] conscience whispers in [his] ear” (1.1.43). Instead of presenting herself as an understanding, nurturing mother Eleanor is a constant nuisance, an example of Shakespeare’s “feminine voices becoming more insistent” (Racken 77). Phyllis Racken claims that if a female authoritative voice exists this means “[d]elineating a chain of inheritance passed down from father to son” (77). This threat to traditional patriarchy is why women frequently have no agency or are portrayed as villainous demons. John’s position as King is not the only one in jeopardy: Eleanor’s own survival depends on his role and she is determined not to succumb to ruin. Her son lacks strength and assertiveness, and so it is her responsibility to keep their power secure. Eleanor is not motivated by love but by self-preservation. She is as sterile and detached as Tamora becomes; her relationship with King John lacks the affection one expects between mother and son. Female ambition continues to spark jealousy between women and their own compassion ceases to coexist with this desire to succeed. King John “opens a space where women can speak and act… [to] undermine the masculine historical project” (79) by illustrating their need for and ability to possess authority. Constance is desirous for her son to possess power as well, combating with Eleanor to “incite the war between England and France” (79). Although she is Eleanor’s rival and engages in heated conversations and insults, Constance lacks the same ferocity. Eleanor calls Constance a “monstrous slanderer of heaven and earth” (2.1.173) to which Constance fires back: “[t]hou monstrous injurer of heaven and earth” (2.1.174). While they argue and struggle for their sons’ success, Constance does proclaim love for her son as he approaches death: Grief fills the room up of my absent child, Lies in his bed, walks up and down with me, … My boy, my Arthur, my fair son! My life, my joy, my food, my all the world! My widow’s comfort, and my sorrows cure! (3.4.93-105) For Constance, love remains more important than power. Eleanor, however, fails to realize this and never admits to any maternal feelings of her own. The female victim in King John is Blanche who, like Lavinia, is given the role of a virtuous and innocent young woman. She epitomizes the very image of love: If lusty love should go in quest of beauty, Where should he find it fairer than in Blanche? If zealous love should go in search of virtue, Where should he find it purer than in Blanche? If love ambitious sought a match of birth, Whose veins bound richer blood than Lady Blanche? (2.1.426-431) Eleanor sees that she can use Blanche to her advantage. She urges King John to marry Blanche to the Dauphin and to “[g]ive with our niece a dowry large enough. / For by this knot thou shalt so surely tie / Thy now unsured assurance to the crown” (2.1.469-471). Eleanor convinces her son to give Blanche to the Dauphin so their family can maintain a hold on power. Blanche submits because she is loyal to her family and “is bound in honour still to do / What [King John] in wisdom still vouchsafe to say” (2.1.522-523). She decides that it is not a union made of love, but she may learn to love in time. Blanche is similarly emotionless here because her actions are not her own; she must sacrifice her potential happiness and do what is demanded of her. In these Shakespeare plays love is not every woman’s priority or her guarantee. If love does exist at one point, it quickly dissolves under the pressure of powerful forces. Because Tamora’s love-filled pleas are rejected by Titus she denounces any future claim to kindness. The devotion of Lavinia and Blanche becomes their undoing when more ambitious women take advantage of their innocence. Rivalry and insecurity renders Eleanor a cold-hearted soldier and Constance suffers from a mother’s grief for her son. Shakespeare’s women illustrate his emphasis on the failings of loveâ€"whatever diverse forms love translates to do not always produce satisfying results and are not guaranteed to last. A woman is best to guard her love or abandon it altogether to survive and compete in a man’s brutal, ambitious world. Works Cited: Blake, Ann. “Children and Suffering in Shakespeare’s Plays.” The Yearbook of English Studies, vol. 23, 1993, pp. 294-304. Green, Douglas E. “Interpreting ‘Her Martyr’d Signs’: Gender and Tragedy in Titus Andronicus.” Shakespeare Quarterly, vol. 40, no.3, 1989, pp. 317-326. Racken, Phyllis. “Patriarchal History and Female Subversion in King John.” King John: New Perspectives, edited by Deborah T. Curren-Aquino. Associated UP, 1989, pp. 76-90. Shakespeare, William. King John, edited by R.L. Smallwood. Penguin, 1974. Shakespeare, William. Titus Andronicus, edited by Sylvan Barnett. Signet, 2005. The Punishment of Women in Shakespearian plays Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Where Is the Love? Punishing Innocent and Ambitious Women in Titus Andronicus and King John Academic Discipline: English Course Name: Shakespeare Assignment Subject: The Punishment of Women in Shakespearian plays Academic Level: Undergraduate-fourth year Referencing Style: MLA Word Count: 2,235 A woman’s love is not always what it seems in a Shakespeare play. It often fails to satisfy individuals or to last for any length of time. Traditional representations of nurturing, compassionate, domestic females are abandoned in Titus Andronicus and King Johnâ€"two Shakespeare plays where love is undervalued. Women attempt to survive in these worlds of patriarchy and brutal war by obtaining their own form of power or else they will succumb to traditional expectations of weaker feminine roles. Lavinia and Tamora in Titus Andronicus are women who are frozen by and suffer for their love and loyalty. Tamora transforms from devastated mother to cruel demon void of emotion while Lavinia’s devotion to her father and Bassianus renders her a vulnerable victim. Eleanor and Constance in King John are as ambitious as Tamora and their own tidings of love are equally complicated and insincere. If Shakespeare’s women are ambitious and threatening then they become monsters who lack compassion and the capability to express true love. Innocent women are equally doomed and must unfairly suffer alongside the genuinely malicious females. For these opposing sets of characterized women, love of any kind is not supported or encouraged, for it leads to bloodshed and tears. In Titus Andronicus, initially Tamora has plenty of genuine love, particularly for her children. When Alarbus is taken prisoner by Titus and sentenced to die, Tamora pleads “[a] mother’s tears in passion for her son: / And if thy sons were ever dear to thee, / O, think my son to be as dear to me” (1.1.106-108) but Titus ignores her cries. Tamora hopes to strike a chord with Titus by appealing to his own role as parent. She is ignored and humiliated, forced to give up her son and become a slave to Rome. Her blood now boils with hatred; she is numbed with the desire for revenge and abandons compassion and love as a result. Tamora is focused on ruining the Andronici and is not distracted by human emotions. She is tremendously lucky that Saturninus, the new Emperor of Rome, chooses to marry her. Douglas Green points out “that her captivity is the sign of Titus’ power” (320) so her quick grab at Saturninus ensures her own rise to power to manipulate Titus’s fall. No longer a slave, Tamora promises Saturninus that if he “advance the Queen of Goths, / She will a handmaid be to his desires, A loving nurse, a mother to his youth” (1.1.31-33). She does not intend to spend her time truly loving him; she flatters Saturninus only to manipulate him later, needing only the power which accompanies their union. Manipulation and rhetoric are her impressive skills and Saturninus is easily fooled. He is much easier to convince than Titus, and so she will use her new husband to exact her revenge. Any claim Tamora makes to “love” someone is easily proved false. In the six places where Tamora uses a form of the word ‘love’ her words drip with insincerity. She does not loveâ€"she lusts. Even her adulterous relationship with Aaron is not one of love. He does not hold a special place in her heart, especially considering that she is so quick to marry Saturninus for power. Tamora refers to her lover as her “lovely Aaron” (2.3.10) only to use the same pet name for her husband later as she flatters him: “[m]y gracious lord, my lovely Saturnine, / Lord of my life, commander of my thoughts” (4.4.27-28). She uses Saturninus specifically for his powerful position as Emperor while Aaron’s role is to satisfy her in bed. Saturninus is obviously a pawn for Tamora to use and abuse, and she does not even feel remorse for having her brother-in-law murdered. She has a child with Aaron and abandons it, letting its fate be decided by strangers. Even a mother’s love which she p ossesses in the beginning has tragically disappeared. Tamora is too focused on satisfying all her cravings and is unapologetic for her cold cruelty. Lavinia is an innocent woman who desires love over ambition or powerâ€"the opposite of Tamora. She is an obedient daughter who praises her father: “In peace and honor live Lord Titus long, / My noble lord and father, live in fame!” (1.1.157-158) and Titus returns her love when he thanks Rome for keeping Lavinia “lovingly reserved/ The cordial of mine age to glad my heart” (1.1.165-166). Titus agrees to let Saturninus marry Lavinia to settle the unrest in Rome and unite the two great families and as the “silent pawn” (Green 322) Lavinia reluctantly submits. Saturninus wants “to advance / Thy name and honorable family” (1.1.238-239) and Lavinia must obey her father even if it means sacrificing her happiness with his brother Bassianus. Saturninus initially chooses her to be his wife but, after seeing Tamora he insults Lavinia, promising Tamora that “he comforts you / Can make you greater than the Queen of Goths” (1.1.268-269). If Lavinia shared Tamora’s ambition s he would be bothered by his sudden interest in Tamora, but she has no desire for power. Instead, Lavinia is relieved that Saturninus is taken with another woman, for now she is free to love Bassianus once more. She does not mind that she is leaving an Emperor for a man with less power and authority: love is more important to her than power. In her essay on children in Shakespeare Ann Blake claims that “in the world of Shakespeare’s plays the innocence of living children is constantly felt. They may tease and become tiresome but they never practice that thoughtless cruelty which appears in the imagery of the plays” (294). Although Lavinia is technically a young woman, her role as Titus’ daughter is maintained and she remains his innocent child to the audience. Blake acknowledges that many critics: try to persuade readers to see these young women as in somehow contributing to their own fate through weakness, stubbornness, or pride. Those less willing to lay blame on these victims must acknowledge that even the most virtuous…meet with tension and conflict. (301) Lavinia’s importance as dependent daughter is even more frightening when, despite the power and influence of her family, her innocence is destroyed when she is raped and mutilated. Titus was mercilessness to Tamora and her children in the beginning of the play, unknowingly condemning his own daughter later. Tamora shows no mercy in her revenge: her sons kill Bassianus in front of Lavinia, leaving her vulnerable with no man to defend her. She is a woman who has always been protected; first by her father and then Bassianus. Tamora reaches a new low when she encourages her sons to rape Lavinia, ignoring the girl’s cries: O Tamora, be called a gentle queen, And with thine own hands kill me in this place For ‘tis not life that I have begged so long; Poor I was slain when Bassianus died. (2.3.168-171) Not satisfied with simply murdering Lavinia, Tamora prolongs the pain, misery, and humiliation for as long as she can. Blake argues that it “is not necessary for innocence to be destroyed to have a powerful effect” (301), but in Titus Andronicus there is no other alternative. Lavinia remains a helpless pawn and her innocence has no chance of surviving. She represents how “the horror of violence [is] inflicted on those incapable of defending themselves, or even of understanding why they are to be hurt” (295). While Titus is spared the physical injury, he also suffers by seeing his daughter tangled in Tamora’s grip and from knowing that he is the cause of these horrors. Lavinia’s attempt to overstep her boundaries results in her brutal punishment. Her slight attack on Tamora is a huge mistakeâ€"she is no match to Tamora’s strength and cruelty. Lavinia and Bassianus discover Tamora and Aaron in a sexual liaison and Lavinia “reveals a proud, baiting wit as she rebukes Tamora” (Green 322) for betraying Saturninus. Lavinia has no experience in vindictiveness and quickly becomes Tamora’s prey. When Bassianus is killed, Lavinia mourns this loss, for her weakness is love. If she had obeyed Titus and stayed with Saturninus she would be spared the pain of her true love’s death. She and Bassianus criticize Tamora’s seductive power and flash their love in her face which incites Tamora’s rage. Lavinia and Tamora are rivals and Tamora shakes with jealousy because she knows that she is incapableâ€"or unwillingâ€"to express real love. Her marriage is a farce and Aaron is just her casual lover, but Lavinia has Titus and Bassianus to love and protec t her. Tamora must destroy these legitimate relationships because she has denied them herself. In King John Queen Eleanor is as vindictive toward Constance as Tamora is to Lavinia. She tells King John that “ambitious Constance would not cease / Til she had kindled France and all the world / Upon the right and party of her son” (1.1.32-34). She tries to blame the political turmoil on Constance’s desire for power, yet it is Eleanor’s own jealousy and ambition on display. Eleanor rejects her female identity when she calls herself “a soldier” (1.1.150). She attempts to control her son’s sovereignty as best she can “[s]o much [her] conscience whispers in [his] ear” (1.1.43). Instead of presenting herself as an understanding, nurturing mother Eleanor is a constant nuisance, an example of Shakespeare’s “feminine voices becoming more insistent” (Racken 77). Phyllis Racken claims that if a female authoritative voice exists this means “[d]elineating a chain of inheritance passed down from father to son” (77). This threat to traditional patriarchy is why women frequently have no agency or are portrayed as villainous demons. John’s position as King is not the only one in jeopardy: Eleanor’s own survival depends on his role and she is determined not to succumb to ruin. Her son lacks strength and assertiveness, and so it is her responsibility to keep their power secure. Eleanor is not motivated by love but by self-preservation. She is as sterile and detached as Tamora becomes; her relationship with King John lacks the affection one expects between mother and son. Female ambition continues to spark jealousy between women and their own compassion ceases to coexist with this desire to succeed. King John “opens a space where women can speak and act… [to] undermine the masculine historical project” (79) by illustrating their need for and ability to possess authority. Constance is desirous for her son to possess power as well, combating with Eleanor to “incite the war between England and France” (79). Although she is Eleanor’s rival and engages in heated conversations and insults, Constance lacks the same ferocity. Eleanor calls Constance a “monstrous slanderer of heaven and earth” (2.1.173) to which Constance fires back: “[t]hou monstrous injurer of heaven and earth” (2.1.174). While they argue and struggle for their sons’ success, Constance does proclaim love for her son as he approaches death: Grief fills the room up of my absent child, Lies in his bed, walks up and down with me, … My boy, my Arthur, my fair son! My life, my joy, my food, my all the world! My widow’s comfort, and my sorrows cure! (3.4.93-105) For Constance, love remains more important than power. Eleanor, however, fails to realize this and never admits to any maternal feelings of her own. The female victim in King John is Blanche who, like Lavinia, is given the role of a virtuous and innocent young woman. She epitomizes the very image of love: If lusty love should go in quest of beauty, Where should he find it fairer than in Blanche? If zealous love should go in search of virtue, Where should he find it purer than in Blanche? If love ambitious sought a match of birth, Whose veins bound richer blood than Lady Blanche? (2.1.426-431) Eleanor sees that she can use Blanche to her advantage. She urges King John to marry Blanche to the Dauphin and to “[g]ive with our niece a dowry large enough. / For by this knot thou shalt so surely tie / Thy now unsured assurance to the crown” (2.1.469-471). Eleanor convinces her son to give Blanche to the Dauphin so their family can maintain a hold on power. Blanche submits because she is loyal to her family and “is bound in honour still to do / What [King John] in wisdom still vouchsafe to say” (2.1.522-523). She decides that it is not a union made of love, but she may learn to love in time. Blanche is similarly emotionless here because her actions are not her own; she must sacrifice her potential happiness and do what is demanded of her. In these Shakespeare plays love is not every woman’s priority or her guarantee. If love does exist at one point, it quickly dissolves under the pressure of powerful forces. Because Tamora’s love-filled pleas are rejected by Titus she denounces any future claim to kindness. The devotion of Lavinia and Blanche becomes their undoing when more ambitious women take advantage of their innocence. Rivalry and insecurity renders Eleanor a cold-hearted soldier and Constance suffers from a mother’s grief for her son. Shakespeare’s women illustrate his emphasis on the failings of loveâ€"whatever diverse forms love translates to do not always produce satisfying results and are not guaranteed to last. A woman is best to guard her love or abandon it altogether to survive and compete in a man’s brutal, ambitious world. Works Cited: Blake, Ann. “Children and Suffering in Shakespeare’s Plays.” The Yearbook of English Studies, vol. 23, 1993, pp. 294-304. Green, Douglas E. “Interpreting ‘Her Martyr’d Signs’: Gender and Tragedy in Titus Andronicus.” Shakespeare Quarterly, vol. 40, no.3, 1989, pp. 317-326. Racken, Phyllis. “Patriarchal History and Female Subversion in King John.” King John: New Perspectives, edited by Deborah T. Curren-Aquino. Associated UP, 1989, pp. 76-90. Shakespeare, William. King John, edited by R.L. Smallwood. Penguin, 1974. Shakespeare, William. Titus Andronicus, edited by Sylvan Barnett. Signet, 2005.

Sunday, May 24, 2020

Profile of Walkers Shortbread Ltd - 1378 Words

1. Introduction 1.1 Walkers Shortbread Ltd Profile The report investigates quality issues in Walkers Shortbread Ltd. The area chosen for assessment is quality control process. Walkers Shortbread Ltd, it’s a company with a long history and their tradition is still with them as keeping the same recipe. It starts in 1898 when Joseph Walker owned a little bakery and as his fame spread and demand increased for his quality shortbreads. Local grocers began stocking Walkers products, and the family had to invest in bakery machinery to help them meet increase demands. Their products were of high standards and very quickly their products where in finest shops shelves. Walkers reputation growth over the years and they innovate new products like ginger, chocolate and oatcakes shortbreads. The family carry out tradition and are now the fourth generation of Walkers and they will make The worlds classic pure butter shortbread. 1.2 Importance of the quality issues Quality has always have been very important area for Walkers Shortbread Ltd. The company is committed for implementing and maintaining the highest standard of quality and food safety system to produce and supply safe and wholesome products to the highest quality in all production ad storage facilities. They have to follow any policies and procedures to make sure that the products they provide have the least possible risk of contamination and with the least likelihood of causing harm to its customers. 1.3 TheShow MoreRelatedSwot Analysis25582 Words   |  103 PagesHowever, in 2001 the Bangarra Dance Theatre and The Sydney Swans formed a unique and exciting type of Bangarra Dance Theatre—an overview, history and company profile The Bangarra Dance Theatre Web site (www.bangarra.com.au) beautifully and succinctly describes, with many images of performance excerpts, the history and company profile of Bangarra Dance Theatre as follows: ‘Bangarra Dance Theatre is one of the youngest and oldest of Australia’s dance companies. Its living traditions go back at

Wednesday, May 13, 2020

Defining Who an Alcoholic Is and What the Effects of...

Defining Who an Alcoholic Is and What the Effects of Alcohol on that Person Are Within the context of our society, drinking of alcohol is a perfectly normal activity. For most people drinking a moderate amount of alcohol can be beneficial, indeed studies suggest that moderate drinking may protect against coronary heart disease by improving insulin resistance (Gold, 1991). However, for a minority of people drinking alcohol is an activity that is fraught with danger and, for a very few, is akin to taking a poison that will almost inevitably ruin their lives. Henceforth, it is important for research purposes to define who an alcoholic is and what the effects of alcohol on that person are. An alcoholic is a person who drinks†¦show more content†¦Studies on aspects such as the individual’s environment suggest a certain type of environment may play a major contributing factor in developing alcoholism. It has been illustrated that children of alcoholics are at great risk of being exposed to an unhealthy family system. The more time a person spends in such a negative environment, the more susceptible he/she becomes to trying alcohol and in the long run of becoming alcoholics, marrying an alcoholic or doing both and so continuing the vicious cycle (Bowden, 1985). Clearly, Alcoholism, as opposed to merely excessive or irresponsible drinking, has been variously thought of as a symptom of psychological or social stress or as a learned, maladaptive coping behaviour (Barrera et al., 1991). More recently, and probably more accurately however, it has come to be viewed that alcoholism is a complex disease entity in its own right. Alcoholism usually develops over a period of years. Early and subtle symptoms include placing excessive importance on the availability of alcohol. Ensuring this availability strongly influences the person’s choice of associates or activities. 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Underage drinking is illegal andRead MoreThe Dangers Of Adult Children Of Alcoholics1772 Words   |  8 Pagesthis paper is to challenge the belief that adult children of alcoholics tend to abuse alcohol as the result of bio-genetic composition, and to show instead the evidence that the unpredictable home environment in which alcoholics grow up may be responsible. I will also review the risk for alcohol abuse among and how growing up in a chaotic family environment affect adult children of alcoholics. Families with either one or two parents alcoholic they home life is in consist turmoil. They often have rulesRead MoreAlcohol And Its Effects On Alcohol1403 Words   |  6 PagesAbstract Alcohol has long been a subject of controversy. Long before man understood the indications and contraindications of alcohol there has been laws against this drug. Classifying alcohol as a drug may not be suited for a majority of the population because people like to partake in drinking. 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These incidents while stemming from a commonRead MoreThe Aftermath of Teenage Drinking2082 Words   |  9 PagesAftermath of Teenage Drinking In America today many cultures use alcohol in many different occasions, For instance when toasting at weddings its ceremonial to pop champagne, as well wine is served during the Christian communion, or just simply going out to a club or bar to celebrate birthdays. The legal drinking age throughout the United States is 21. However we all know majority of high school students have tried alcohol. When drinking at an early age it can lead to alcoholism. Despite theRead MoreDissertation, Alcohol Abuse13244 Words   |  53 PagesDissertation Alcohol Abuse Carolien Wesselink 76121 Table of Contents Introduction - Background 3 - Statement of the Problem 4 - Objectives of dissertation research 5 - Specific research questions 5 - Assumptions and limitations 6 - Definition of Terms 7 Literature Review - Alcohol Policy: Political Statements 8 - Alcohol Policy: The preventive Approach 9 - Influences on Behavior 11 - Alcohol Trends 13 - Conceptual Framework 14Read MoreEssay about Alcoholism and Drug Addiction17765 Words   |  72 PagesDate: 10th October 2011 Ms. Mokshdha Bhushan Lecturer Amity Law School AUUP Noida - 201301 Introduction Alcoholism and Drug Addiction may be conceptualized as crime without victim that is, addict himself is the victim who becomes a prey of its misuse. This devastating melody is eroding the roots of social, economic and cultural fiber of Indian Society and all across the globe. It gives rise to criminality and criminal behavior which eventually leads to social disorganizationRead MoreIrish American Drinking Habits in Literature and in Popular Culture: A Self-Defeating Cycle2247 Words   |  9 PagesCulture: A Self-Defeating Cycle Introduction Stereotypes are not hard to come by in popular American culture, and truly in popular cultures the world over. Human beings seem programmed to make quick and superficial judgments about anyone who is or who simply appears to be different or other than oneself, equating race, ethnicity, skin color, and/or country of origin with a set of specific attitudes, values, and behaviors that are often insultingly oversimplified and incorrect. The United

Wednesday, May 6, 2020

Disease and Conditions of the Reproductive System Free Essays

Unit Seven Workbook Assignment Chapter 12: Diseases and Conditions of the Reproductive System Assignment: For each scenario below, outline the appropriate patient teaching you would perform. First, review the â€Å"Guidelines for Patient-Teaching Exercises† found on page iv in the â€Å"Introduction†. 1. We will write a custom essay sample on Disease and Conditions of the Reproductive System or any similar topic only for you Order Now SYPHILIS A patient has been diagnosed with syphilis. The practice has printed instructions for patients diagnosed with this condition. The physician has instructed you to provide the patient with the printed information and to review it with her. How do you approach this patient-teaching opportunity? First, I would sit down with the patient and read the printed instructions to the patient. I would emphasize the importance of finishing the coarse of medication, even if the symptoms improve. I would also urge the patient to inform all sexual partners so they can also seek treatment if needed. I would also instruct the patient to avoid all risk factors for STDs. Finally, I would ask the patient if they have any questions. 2. ORCHITIS A young male patient has just been diagnosed with orchitis. The physician requests you provide the patient with the printed information concerning this condition. How do you approach this patient-teaching opportunity? ? First, I would sit down with the patient and read the printed instructions to the patient. I would emphasize the importance of finishing the entire coarse of antibiotics. Suggest comfort measures, such as scrotal support and the use of ice packs. Explain the importance of follow-up appointments for urologic care. Finally, I would ask the patient if they have any questions. 3. PREMENSTRUAL SYNDROME (PMS) A female patient complains of typical premenstrual syndrome symptoms. The office has printed information for patient teaching about this condition. The physician requests you to provide the information sheets to the patient and review them with her. How do you approach this patient-teaching opportunity? First, I would sit down with the patient and read the printed instructions to the patient. Inform the patient that women benefit from stress-reduction program or counseling to better cope with the symptoms. Assure th patient that 50% of menstruating women experience PMS in some form. Finally, ask the patient if they have any questions. 4. ENDOMETRIOSIS A young female patient has been complaining of intolerable menstrual cramps and other pelvic pain. The diagnosis of endometriosis has been made. The physician has written instructions for this condition. You are instructed to provide the patient with the printed material and review it with her. How do you approach this patient-teaching opportunity? ? First, I would sit down with the patient and read the printed instructions to the patient. I would review with the patient the issues surrounding the disease and that it can progress or even regress over time. Discuss treatment options such as: hormonal contraception or surgery. Also have the patient take and finish the prescribed medication. Finally, I would ask the patient if they have any questions. 5. PREECLAMPSIA (TOXEMIA) A pregnant patient has been experiencing elevated blood pressure and sudden weight gain. She has been diagnosed with preeclampsia. The physician has printed instructions for this condition. You are instructed to provide this information to the patient and her family. How do you approach this patient-teaching opportunity? I would teach the patient of early and regular prenatal care to monitor weight, blood pressure, and urinalysis. If the patient is pregnant and is considered at risk for eclampsia, teach the warning signs to report: sudden weight gain, edema, headache, and increased blood pressure. Early signs can be managed to help prevent hospitalization and the onset of complications. Finally, I would ask the patient if they have any questions. How to cite Disease and Conditions of the Reproductive System, Essay examples

Monday, May 4, 2020

Individual Report free essay sample

This essay is an analysis of Why Herborist’s next target market should focus on USA and how to implement based on the current situation of Herborist. 1 Background of Herborist Herborist is a high-end skin care brand of Jahwa Group which born in 1998 (Herborist, 2014). It is the first complete modern herbal personal care brand in China. The meaning of Herborist is the essence of hundreds of herbs. Herborist develop the natural and effective products for consumers by combining the traditional Chinese medicine formula and the latest achievement of modern biotechnology (Herborist, 2014). Nowadays, Herborist has become one of the leader brands in China’s high-end cosmetics market, and has embarked on the journey of international market. France is the first success step of Herborist. 2 Products Up to now, Herborist has about 180 products, covering hair care, body care, facial care and essential oils. These products has been divided into different series, the New Whitening series and Taichi Series are the featured product, also the bestsellers, among all series. 3 SPA In 2002, Herborist SPA opened its first store in Shanghai China (Herborist SPA, 2014). So far there are 15 stores in China, in order to provide a place to modern people for relaxing and calming their body and mind from the busy life (Herborist SPA, 2014). 2 Market analysis By considering the development of Herborist, it is obviously not enough that limited the international market to France. Therefore, further expand the international market is imperative. According to the analysis of the following data, we think that United States, Canada and United Kingdom should be taken into account. 1 Why USA 1 Comparison between USA and Japan Table 1: Country market size by retail value (retail selling price) from 2004 to 2009, and world ranking Rank US$ millions 2004 2004 2006 2007 2008 2009 1 USA 54,485. 4 56,092. 5 57,732. 1 59,546. 1 59,647. 5 58,864. 1 2 Japan 38,683. 4 39,580. 8 40,472 41,128. 9 40,865. 6 40,013. 5 *Country market size by retail value (retail selling price) from 2004 to 2009 (Zhou, K. 2011) Table 2: Demographing and expenditure per capita of personal care products, and world ranking CCountry Male population aged 15-64 Female population aged 15-64 Rank Expenditure on personal care products per capita (US$) 2009 Rank USA 104,411,352 104,808,064 3 262. 08 19 Japan 40,815,840 40,128,235 6 390. 83 3 * Demographing and expenditure per capita of personal care products (Zhou, K. 2011) As we can see from table 1, the market size of USA and Japan were ranking top two of the world since 2004. Table 2 shows that there is a huge population allocated between 15 to 64 years old in USA and Japan, third in the world for USA and sixth in the world for Japan, respectively. Turing to the expenditure on personal care products per capita, Japan ranks third and USA is nineteenth. When considering expanding into new markets, the market size and customer base are very important. From table 1, the market size of both USA and Japan are large. And table 2, although the expenditure per capita of USA is not as good as those of Japan, the total spending in USA is much higher than in Japan due to the large number of population. 2 Other reasons For USA: The USA is an immigrant country with a large number of Chinese settlers. The USA is a multicultural country with a high degree of culture compatible. People in USA are easy to accept new things. The USA is a aboard study country. A mass of international students come to USA every year, especially Chinese students. The USA has many local beauty brands related to herbal, which means people know about herbal in a certain degree. For Japan: Japan’s land area is too small; the population is not as much as USA’s. There are too many naturally domestic brands, through Japanese people know herbal very well, the market is too competitive. Although Japan is also a aboard study country, the number of universities is far lower than that of USA. That means the student group is small. Lack of a stable customer base. Japan is not a country of immigrants, in another word, people from other countries like international students will continue leaving once completed their studies. Considering all the reasons above, we strongly recommend Herborist choose USA as the next enter market. 2 Campaign There are a lot of natural and organic brands in the U. S. market. If Herborist decides to enter USA, Kiehl’s and Origins will be the strong competitors to Herborist. Kiehl’s Kiehl’s is a natural brand of L’Oreal Group. It is famous for high quality skin care and hair care products in U. S. market. Kiehl’s believes that natural ingredients have been an important part of their formulas since they began as a New York City pharmacy more than 150 years ago (Kiehl’s, 2001; L’Oreal, no time). Origins Origins belongs to the Estee Lauder Group. It is an advocate of natural, highly effective skin care brand. Origins uses the natural and organic material, such as mushroom, lemon and ginger, to create safe and effective products. They claim that their products are formulated with natural and certified organic ingredients and 100% natural essential oils (Origins, 2014; Estee Lauder, 2011). 3 Marketing Strategy analysis Here will analyse Herborist’s current situation and strategies. 1 SWOT analysis 1 Strengths Unique selling point. Chinese medicine formula is an attractive point to customers. Strong research and develop capability. In November 2007, Herborist Herbal Institute was established. It is the first research institute focus on the field of Chinese herbal cosmetic in both China and the world. Good organic cosmetics brand image. Product packaging is fresh and simple that makes people feel comfortable. Clear marketing position. Target on middle-class consumers. Strong parent company. Jahwa Group was evolved from Kwong Sang Hong, Hong Kong, which founded in 1898 (Jahwa, 2014). Currently, Jahwa Group has 9 brands and its own research institute. Store+counter+SPA sales channel. At the beginning, Herborist opened stores to enter the market. Then opened counters in advanced shopping mall to improving brand image. Finally, opened Herborist SPA in 2007, built a new channel for products promotion. 2 Weakness Gap between eastern company and western culture. It may lead to lack of understanding the market. Lack of brand awareness. Although Herborist is famous in China domestic market, still cannot compare with some big brands in international market. Lack of experience on international marketing. Simple product lines. Herborist was founded only 15 years, the products line is still simple. 3 Opportunity There are not many herbal medicine cosmetic brands in USA. Large middle-class customer base in USA. The Chinese medicine is popular in USA. Easy to promote. Herborist can do promotion with Sephora. Nature ingredient trend. Online shopping platform. Growing number of people would like to shopping online. 4 Threat Tough competition. Competing with many world famous cosmetic brands on the same stage. Under control of Sephora. Sephora is the only one sales channel of Herborist in international market. Economic crises decreased consumers’ expenditure. Impact of the same type products from other brands. Made in China. The image of ‘China is world factory’ will make customers feel that Herborist is not high-end products. 2 Porter’s five forces analysis * The five competitive forces that shape strategy (Porter, M. E. 2008) The Porter’s Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation (Tool, M. 2011). 1 Analysis Suppliers In international market, Herborist only have one agent in one market, which means Herborist will be control by agents and week power on the sales channel construction. Customers Herborist will increase benefits if they can reduce the cost of customers’ time, money, physical and spiritual. Competitors It specific performs in the game between competitors and agents of Herborist. Herborist’s channel advantage will be weakening once the competitors got more benefit. 2 Herborist can consider two strategies of Porter’s Three Strategies for channel construction Cost leadership For Herborist, lower the channel costs for increasing the cost-effectiveness is the best choice for international market expansion. Differentiation First of all, under the situation of single channel in international market, Herborist should try to make differences between its own channels with others. In addition, Herborist can use its own advantages, such as traditional Chinese medicine formula. By using this unique selling point Herborist can create different promotion strategy. 4 Future strategy and implementation Base on the analysis of Herborist current situation and strategy through SWOT and Porter’s Five Forces, Herborist can use the following marketing plan. 1 Marketing Mix 4Ps 1 Products Intensify the development of products, enrich the product lines. Open a SPA flagship store. This store does not sell any products but use the Herborist products to offer service to customers. 2 Pricing As a high-end brand, the price of Herborist’s products in USA should be higher than the domestic price. 3 Place Maintain the cooperation with Sephora. For the reason that Sephora has a lot of stores in USA. Open up new sales channels. Herborist can find another agent in USA or open an online shop, thus can get rid of the control of Sephora. 4 Promotion Herborist should increase advertising spending to improve brand awareness. Herborist can promote in the SPA flagship store and online store other than promote in Sephora. Herborist can also find a spokesperson. Give free sample to consumers or potential customers in promotion events. 2 Entry mode Direct export is a suitable choice for Herborist. The reasons are following. 1 Products continuously made in China so that Herborist can maintain its authenticity. 2 Keep maintaining the strategic alliance with Sephora. Because of the failure in Hong Kong. 3 Establish an online shop to lower the cost of sale. Herborist can deliver products to the U. S. customers from China, so that no need to rent a warehouse in USA. At the meanwhile, make an agreement with a local delivery company. 3 Grow strategy Once determined that USA would be the next target market, it is better for Herborist to make a five-year plan. First year: Selling in all Sephora stores in a select city where has large population of Chinese people, such as Los Angeles, to ensure successful promotion and a stable customer base. Second and third year: Develop to other Sephora stores in one or more states on the basis of original city. Set up membership and points system to expect in retaining the old customers and attracting new customers. Fourth and fifth year: Develop to all Sephora stores in the whole USA. At the same time, open the first SPA flagship store in a particular city like New York, and establish an online shop. 2015 2016 2017 2018 2019 Revenue US$ 1 million 3 million 5-7 million 7-10 million 10 million + *Table: Assuming budget for the next three years 5 Conclusion Herborist is the first high-end skin care brand of Jahwa Group and famous for its high quality products (Global Times, 2014). With 16 years development, nowadays Herborist has already got the ability to compete with other international brands in the global market. However, too many brands lead to extremely competitive in the world cosmetic market. In this case, in order to win in the competition, Herborist must walk out a special way in market strategy, product position, channel construction and promotion. This assignment is based on the current development and strategy of Herborist, analysed the possibility of enter the U. S. market, and gave adjustments on the marketing strategy.